MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 8,000 Shares of Stock

Posted by Kyle Jackson on Jan 29th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 8,000 shares of the company’s stock in a transaction dated Wednesday, January 28th. The stock was sold at an average price of $10.57, for a total transaction of $84,560.00. Following the sale, the insider directly owned 2,735,330 shares in the company, valued at $28,912,438.10. This represents a 0.29% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link.

Steven Yi also recently made the following trade(s):

On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.89, for a total transaction of $87,120.00.
On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total value of $89,600.00.
On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total value of $89,600.00.
On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.69, for a total value of $93,520.00.
On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.51, for a total value of $92,080.00.
On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.66, for a total value of $93,280.00.
On Monday, January 5th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.98, for a total value of $95,840.00.
On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.94, for a total transaction of $103,520.00.
On Monday, December 29th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.65, for a total transaction of $101,200.00.
On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.67, for a total transaction of $101,360.00.

MediaAlpha Trading Down 2.3%

Shares of MAX stock opened at $10.48 on Thursday. MediaAlpha, Inc. has a 1 year low of $7.33 and a 1 year high of $13.92. The firm’s 50 day moving average is $12.27 and its 200-day moving average is $11.67. The firm has a market capitalization of $682.66 million, a price-to-earnings ratio of -349.05 and a beta of 1.21.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its quarterly earnings data on Wednesday, October 29th. The company reported $0.26 earnings per share for the quarter, topping the consensus estimate of $0.21 by $0.05. MediaAlpha had a negative net margin of 0.10% and a negative return on equity of 71.02%. The firm had revenue of $306.51 million during the quarter, compared to analysts’ expectations of $283.30 million. During the same quarter in the previous year, the company posted $0.17 EPS. MediaAlpha’s revenue was up 18.3% on a year-over-year basis. On average, equities research analysts forecast that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Institutional Trading of MediaAlpha

A number of institutional investors and hedge funds have recently modified their holdings of the stock. Moran Wealth Management LLC bought a new position in MediaAlpha during the 4th quarter worth approximately $165,000. CWM LLC raised its holdings in MediaAlpha by 10.1% in the fourth quarter. CWM LLC now owns 42,278 shares of the company’s stock worth $548,000 after purchasing an additional 3,895 shares during the period. Brookwood Investment Group LLC acquired a new stake in MediaAlpha in the fourth quarter worth $296,000. Triad Investment Management bought a new position in shares of MediaAlpha during the fourth quarter worth $3,567,000. Finally, Allspring Global Investments Holdings LLC grew its holdings in shares of MediaAlpha by 9.6% in the 4th quarter. Allspring Global Investments Holdings LLC now owns 42,950 shares of the company’s stock valued at $513,000 after buying an additional 3,755 shares during the period. 64.39% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

Several equities analysts have recently issued reports on the company. Weiss Ratings reaffirmed a “sell (d)” rating on shares of MediaAlpha in a research note on Monday, December 29th. Canaccord Genuity Group reissued a “buy” rating and set a $15.00 price objective on shares of MediaAlpha in a report on Thursday, October 30th. The Goldman Sachs Group set a $13.50 target price on shares of MediaAlpha in a research report on Friday, October 31st. JPMorgan Chase & Co. lifted their price target on shares of MediaAlpha from $14.00 to $15.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Finally, Zacks Research downgraded shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, December 31st. Five research analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $17.25.

Check Out Our Latest Stock Report on MAX

Key MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Recent operational context is supportive: the company beat recent quarterly estimates with revenue growth (~18% YoY) and an EPS beat in its last reported quarter, which provides fundamental support for the shares. Earnings & Revenue Detail
Neutral Sentiment: The disclosed sales are small relative to total insider holdings — both directors/insiders still retain large positions — so the transactions may be routine (liquidity, diversification, tax planning) rather than a signal of company trouble. Relevant SEC filings are available for review. Nonko SEC Filing Yi SEC Filing
Negative Sentiment: Director Eugene Nonko reported multiple sales (Jan. 26 & 28) totaling 24,800 shares at ~ $10.57–$10.87; filings show modest reductions (~0.45–0.57% in individual positions). Nonko Filing
Negative Sentiment: Insider Steven Yi sold 16,000 shares across Jan. 26 & 28 at roughly $10.57–$10.89, also representing small percentage reductions in his stake; public insider sales often trigger short-term selling pressure. Yi Filing

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.