Maxim Group Issues Positive Forecast for Amazon.com (NASDAQ:AMZN) Stock Price

Amazon.com (NASDAQ:AMZN) had its target price lifted by research analysts at Maxim Group from $280.00 to $290.00 in a report issued on Friday,MarketScreener reports. The firm presently has a “buy” rating on the e-commerce giant’s stock. Maxim Group’s price objective suggests a potential upside of 30.23% from the company’s current price.

A number of other equities research analysts have also recently issued reports on AMZN. Roth Mkm reaffirmed a “buy” rating and issued a $295.00 price objective (up previously from $270.00) on shares of Amazon.com in a research note on Monday, January 26th. Loop Capital upped their price target on shares of Amazon.com from $300.00 to $360.00 and gave the company a “buy” rating in a research report on Tuesday, November 18th. Canaccord Genuity Group set a $300.00 price objective on Amazon.com and gave the stock a “buy” rating in a report on Friday, October 31st. Daiwa Capital Markets boosted their target price on Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research note on Tuesday, November 11th. Finally, William Blair restated an “outperform” rating on shares of Amazon.com in a research report on Monday, November 3rd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and five have issued a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $289.07.

Amazon.com Price Performance

Shares of Amazon.com stock opened at $222.69 on Friday. The firm has a market capitalization of $2.38 trillion, a PE ratio of 31.45, a price-to-earnings-growth ratio of 1.45 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com has a 12 month low of $161.38 and a 12 month high of $258.60. The business’s 50-day moving average price is $233.97 and its 200-day moving average price is $229.91.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter in the previous year, the firm earned $1.86 EPS. The business’s quarterly revenue was up 13.6% compared to the same quarter last year. Sell-side analysts forecast that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Activity

In related news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the transaction, the director owned 7,170 shares in the company, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 47,061 shares of company stock valued at $10,351,262. Corporate insiders own 9.70% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in AMZN. Fairway Wealth LLC increased its stake in Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com in the third quarter worth about $27,000. MilWealth Group LLC grew its position in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after purchasing an additional 79 shares in the last quarter. Bridge Generations Wealth Management LLC grew its position in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 233 shares in the last quarter. Finally, Cooksen Wealth LLC raised its stake in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the period. 72.20% of the stock is currently owned by institutional investors.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and margin strength — AWS revenue topped expectations and operating margins widened, supporting Amazon’s long‑term cloud profitability thesis. AWS beats
• Positive Sentiment: Top‑line beat and core business resilience — Q4 net sales rose ~14% to $213.4B, showing strong retail and advertising performance that underpins cash generation for investments. Press release
• Neutral Sentiment: Analyst responses mixed but many remain constructive — Several firms trimmed price targets or adjusted modeling for heavier AI capex, while a number of analysts reiterated Buy/Outperform ratings citing AWS and long‑term AI upside. Analyst notes
• Negative Sentiment: Huge $200B 2026 capex guide shocked the market — Management said capex will jump materially (largely for AI data centers, chips, robotics and satellites), rekindling investor fear about near‑term cash flow, margins and the scale of the AI buildout. That guidance triggered heavy selling. Zacks: capex shock
• Negative Sentiment: Small EPS miss amplified by market risk‑off — Reported EPS missed by a hair (reported $1.95 vs. ~$1.97 consensus), and in the current environment even marginal misses + aggressive spending plans produce outsized stock moves. Blockonomi: earnings reaction
• Negative Sentiment: Broad tech/AI sell‑off amplified the move — Amazon’s capex news arrived amid heightened market sensitivity to AI spending across Big Tech, producing outsized volatility and premarket/after‑hours declines. Reuters: market reaction

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.