Marketo (MKTO) Receives Daily Media Sentiment Score of 0.15
News coverage about Marketo (NASDAQ:MKTO) has trended somewhat positive this week, Accern Sentiment Analysis reports. The research group scores the sentiment of news coverage by reviewing more than twenty million news and blog sources. Accern ranks coverage of companies on a scale of -1 to 1, with scores closest to one being the most favorable. Marketo earned a coverage optimism score of 0.15 on Accern’s scale. Accern also gave news articles about the software maker an impact score of 46.2814425446049 out of 100, meaning that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the next few days.
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Marketo, Inc is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight.
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