Marchex (NASDAQ: XELA) and Exela Technologies (NASDAQ:XELA) are both small-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their risk, valuation, earnings, dividends, institutional ownership, profitability and analyst recommendations.

Earnings and Valuation

This table compares Marchex and Exela Technologies’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Marchex $90.29 million 1.37 -$6.08 million ($0.14) -21.07
Exela Technologies $1.15 billion 0.91 -$204.28 million ($1.66) -4.19

Marchex has higher earnings, but lower revenue than Exela Technologies. Marchex is trading at a lower price-to-earnings ratio than Exela Technologies, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings and price targets for Marchex and Exela Technologies, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marchex 0 0 1 0 3.00
Exela Technologies 0 0 2 0 3.00

Exela Technologies has a consensus target price of $9.50, suggesting a potential upside of 36.49%. Given Exela Technologies’ higher possible upside, analysts clearly believe Exela Technologies is more favorable than Marchex.

Insider & Institutional Ownership

50.5% of Marchex shares are held by institutional investors. Comparatively, 44.0% of Exela Technologies shares are held by institutional investors. 22.5% of Marchex shares are held by insiders. Comparatively, 52.2% of Exela Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Marchex and Exela Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marchex -3.35% -3.44% -2.87%
Exela Technologies -14.28% -31,672.80% -8.72%

Volatility and Risk

Marchex has a beta of 1.29, indicating that its share price is 29% more volatile than the S&P 500. Comparatively, Exela Technologies has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500.

Summary

Marchex beats Exela Technologies on 8 of the 12 factors compared between the two stocks.

About Marchex

Marchex, Inc. operates as a call analytics company. Its products include Marchex Call Analytics, an analytics technology platform that provides data and insights to measure the performance of mobile, online, and offline advertising for advertisers and small business resellers; and Marchex Speech Analytics delivers actionable operational and advertising insights of inbound calls from consumer's interactions. The company also provides Marchex Omnichannel Analytics Cloud products, such as Marchex Search Analytics, a product for search marketers that drive phone calls from search campaigns; Marchex Display and Video Analytics, a product for marketers that buy digital display advertising; Marchex Site Analytics; and Marchex Social Analytics. It offers Marchex Audience Targeting leverages call data and can automatically build audience segments for display and social media platforms; and Marchex Call Marketplace, a mobile advertising network for businesses that depend on inbound phone calls to drive sales, as well as offer advertisers ad placements across various mobile and online media sources to deliver qualified calls to their businesses. The company also provides Local Leads platform, a service advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers to sell call advertising, search marketing, and other lead generation products through their existing sales channels to small business advertisers. In addition, it offers lead services, including pay-for-call, search marketing, and ad creation, as well as include features, such as call tracking, geo-targeting, campaign management, reporting, and analytics. The company offers its services through direct sales, reseller partnerships, and referral agreements and technology integration partners worldwide. Marchex, Inc. was founded in 2003 and is headquartered in Seattle, Washington.

About Exela Technologies

Exela Technologies, Inc. (Exela), formerly Quinpario Acquisition Corp. 2, is engaged in providing information and transaction processing solutions. The Company’s segments include Information and Transaction Processing Solutions (ITPS), Healthcare Solutions (HS) and Legal & Loss Prevention Services (LLPS). ITPS provides industry solutions for banking and financial services, including lending solutions for mortgages, banking solutions for clearing, anti-money laundering, sanctions, cross-border settlement; property and casualty insurance solutions for enrollments, and communications. The HS segment offerings include integrated accounts payable and accounts receivable, and information management for both the healthcare payer and provider markets. The LLPS segment solutions include processing of legal claims for class action and mass action settlement administrations, involving project management support, notification and collection, analysis, and distribution of settlement funds.

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