News articles about Lorillard (NYSE:LO) have trended somewhat negative on Wednesday, according to Accern Sentiment Analysis. The research group ranks the sentiment of media coverage by analyzing more than twenty million blog and news sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Lorillard earned a coverage optimism score of -0.04 on Accern’s scale. Accern also gave media headlines about the company an impact score of 43.1650516946111 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the next several days.

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Lorillard Company Profile

Lorillard, Inc (Lorillard) is a tobacco company. The Company is engaged in the manufacture and sale of cigarettes products. The Company operates through two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists of the operations of Lorillard, Inc, Lorillard Tobacco and related entities.

Insider Buying and Selling by Quarter for Lorillard (NYSE:LO)

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