Lazydays (NASDAQ:GORV – Get Free Report) and PLBY Group (NASDAQ:PLBY – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, earnings, valuation, risk, dividends, analyst recommendations and institutional ownership.
Analyst Recommendations
This is a summary of recent recommendations for Lazydays and PLBY Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lazydays | 1 | 0 | 0 | 0 | 1.00 |
| PLBY Group | 1 | 0 | 1 | 1 | 2.67 |
PLBY Group has a consensus target price of $3.00, suggesting a potential upside of 58.73%. Given PLBY Group’s stronger consensus rating and higher probable upside, analysts plainly believe PLBY Group is more favorable than Lazydays.
Risk and Volatility
Insider and Institutional Ownership
89.7% of Lazydays shares are held by institutional investors. Comparatively, 32.5% of PLBY Group shares are held by institutional investors. 0.5% of Lazydays shares are held by company insiders. Comparatively, 38.3% of PLBY Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Earnings and Valuation
This table compares Lazydays and PLBY Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lazydays | $871.56 million | 0.00 | -$163.71 million | ($103.13) | 0.00 |
| PLBY Group | $116.14 million | 1.75 | -$79.40 million | ($0.33) | -5.73 |
PLBY Group has lower revenue, but higher earnings than Lazydays. PLBY Group is trading at a lower price-to-earnings ratio than Lazydays, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Lazydays and PLBY Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lazydays | -38.07% | -338.41% | -34.68% |
| PLBY Group | -24.10% | N/A | -8.22% |
Summary
PLBY Group beats Lazydays on 12 of the 15 factors compared between the two stocks.
About Lazydays
Lazydays Holdings, Inc. operates recreational vehicle (RV) dealerships under the Lazydays name in the United States. The company offers RV sales, RV-repair and services, financing and insurance products, third-party protection plans, and after-market parts and accessories. It also operates the Lazydays RV resort at Tampa, Florida. The company was founded in 1976 and is based in Tampa, Florida.
About PLBY Group
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
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