L Brands, Inc. (NYSE:LB) hit a new 52-week low on Friday . The stock traded as low as $41.15 and last traded at $41.15, with a volume of 1,791,722 shares trading hands. The stock had previously closed at $41.24.

LB has been the topic of several recent analyst reports. Royal Bank Of Canada reaffirmed a “hold” rating on shares of L Brands in a research note on Tuesday, April 18th. Vetr downgraded shares of L Brands from a “strong-buy” rating to a “buy” rating and set a $55.51 price target on the stock. in a research note on Monday, April 24th. Zacks Investment Research raised shares of L Brands from a “sell” rating to a “hold” rating in a research note on Tuesday, April 25th. Buckingham Research reaffirmed a “buy” rating on shares of L Brands in a research note on Wednesday, April 26th. Finally, Jefferies Group LLC set a $35.00 price target on shares of L Brands and gave the stock a “sell” rating in a research note on Thursday, May 4th. Five analysts have rated the stock with a sell rating, nineteen have assigned a hold rating and nine have issued a buy rating to the company. The stock has a consensus rating of “Hold” and an average target price of $55.76.

The company has a market capitalization of $11.78 billion, a P/E ratio of 10.812 and a beta of 0.62. The company has a 50 day moving average price of $46.97 and a 200-day moving average price of $50.79.

L Brands (NYSE:LB) last announced its quarterly earnings results on Wednesday, May 17th. The specialty retailer reported $0.33 earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of $0.29 by $0.04. The firm had revenue of $2.44 billion during the quarter, compared to the consensus estimate of $2.46 billion. L Brands had a negative return on equity of 104.19% and a net margin of 8.87%. The firm’s quarterly revenue was down 6.8% compared to the same quarter last year. During the same period in the prior year, the company posted $0.59 earnings per share. On average, equities analysts anticipate that L Brands, Inc. will post $3.24 earnings per share for the current fiscal year.

The firm also recently declared a quarterly dividend, which will be paid on Friday, September 1st. Investors of record on Friday, August 18th will be issued a $0.60 dividend. This represents a $2.40 dividend on an annualized basis and a yield of 5.82%. The ex-dividend date of this dividend is Wednesday, August 16th. L Brands’s dividend payout ratio (DPR) is 63.16%.

In related news, CEO Nicholas Coe sold 39,839 shares of the company’s stock in a transaction that occurred on Friday, May 19th. The stock was sold at an average price of $48.88, for a total value of $1,947,330.32. Following the completion of the transaction, the chief executive officer now directly owns 75,658 shares of the company’s stock, valued at $3,698,163.04. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Corporate insiders own 16.45% of the company’s stock.

A number of institutional investors have recently made changes to their positions in the stock. First Personal Financial Services increased its position in shares of L Brands by 127.7% in the second quarter. First Personal Financial Services now owns 1,954 shares of the specialty retailer’s stock worth $105,000 after buying an additional 1,096 shares during the period. FNY Partners Fund LP acquired a new position in shares of L Brands during the first quarter worth about $129,000. Meag Munich Ergo Kapitalanlagegesellschaft MBH acquired a new position in shares of L Brands during the first quarter worth about $142,000. IFP Advisors Inc increased its position in shares of L Brands by 20.2% in the first quarter. IFP Advisors Inc now owns 3,152 shares of the specialty retailer’s stock worth $148,000 after buying an additional 529 shares during the period. Finally, Prospera Financial Services Inc increased its position in shares of L Brands by 23.1% in the first quarter. Prospera Financial Services Inc now owns 4,632 shares of the specialty retailer’s stock worth $200,000 after buying an additional 868 shares during the period. 75.43% of the stock is owned by hedge funds and other institutional investors.

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L Brands Company Profile

L Brands, Inc operates specialty retail business. The Company is focused on women’s intimate and other apparel, personal care, beauty and home fragrance categories. Its segments include Victoria’s Secret, Bath & Body Works, and Victoria’s Secret and Bath & Body Works International. It sells its merchandise through company-owned specialty retail stores in the United States, Canada, the United Kingdom and Greater China, which are mall-based; through Websites, and through international franchise, license and wholesale partners.

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