Kunssberg Etienne Von Sells 2,617 Shares of Honest (NASDAQ:HNST) Stock

The Honest Company, Inc. (NASDAQ:HNST) SVP Kunssberg Etienne Von sold 2,617 shares of the company’s stock in a transaction on Thursday, August 20th. The shares were sold at an average price of $4.99, for a total transaction of $13,058.83. Following the sale, the senior vice president owned 282,296 shares of the company’s stock, valued at $1,408,657.04. The trade was a 0.92% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kunssberg Etienne Von also recently made the following trade(s):

• On Friday, August 21st, Kunssberg Etienne Von sold 4,578 shares of Honest stock. The stock was sold at an average price of $5.01, for a total value of $22,935.78.

Honest Stock Up 6.0%

Shares of Honest stock opened at $5.51 on Wednesday. The Honest Company, Inc. has a 12 month low of $2.07 and a 12 month high of $5.84. The business has a fifty day simple moving average of $4.16 and a 200 day simple moving average of $3.41. The stock has a market cap of $606.54 million, a PE ratio of -50.09 and a beta of 2.12.

Honest (NASDAQ:HNST) last released its earnings results on Wednesday, August 5th. The company reported $0.04 earnings per share for the quarter, beating the consensus estimate of $0.01 by $0.03. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%.The firm had revenue of $80.19 million for the quarter, compared to analyst estimates of $77.83 million. Analysts expect that The Honest Company, Inc. will post 0.05 EPS for the current fiscal year.

Institutional Trading of Honest

Hedge funds and other institutional investors have recently modified their holdings of the company. UBS Group AG lifted its holdings in shares of Honest by 77.3% in the fourth quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock valued at $2,619,000 after purchasing an additional 442,542 shares in the last quarter. Green Alpha Advisors LLC bought a new position in shares of Honest during the second quarter worth about $1,092,000. Quantbot Technologies LP acquired a new stake in Honest in the 2nd quarter valued at approximately $279,000. Wealthfront Advisers LLC lifted its stake in Honest by 24.0% in the 4th quarter. Wealthfront Advisers LLC now owns 25,177 shares of the company’s stock valued at $65,000 after acquiring an additional 4,873 shares in the last quarter. Finally, Allworth Financial LP acquired a new position in Honest during the 2nd quarter worth approximately $26,000. Institutional investors and hedge funds own 45.54% of the company’s stock.

Key Honest News

Here are the key news stories impacting Honest this week:

• Positive Sentiment: Honest’s latest quarterly results exceeded expectations, with earnings of $0.04 per share versus the $0.01 consensus estimate and revenue of $80.19 million versus $77.83 million expected. Analysts currently forecast approximately $0.05 in full-year EPS, supporting the company’s turnaround narrative.
• Positive Sentiment: Institutional interest has strengthened. BlackRock established an approximately $25.7 million position, while Balyasny Asset Management, Goldman Sachs and UBS increased their holdings. Institutional investors and hedge funds now own roughly 45.5% of the shares.
• Positive Sentiment: Analyst sentiment has improved, including Morgan Stanley’s price-target increase to $5.70, Northland Securities’ $5.50 target and rating upgrades from Freedom Capital and Wall Street Zen. These revisions reinforce the view that Honest’s recent momentum could continue, although the overall consensus remains “Hold.” Honest turnaround analysis
• Neutral Sentiment: Reported short interest was listed at zero shares, with a zero-day days-to-cover ratio. Because the data shows no measurable short position and includes an invalid percentage change, it provides little reliable information about current trading pressure.
• Negative Sentiment: Multiple executives sold shares acquired near $4.99–$5.01, including CEO Carla Vernon’s 117,893 shares and sales by several senior executives and the general counsel. The transactions totaled roughly 150,854 shares and $753,000. The sales were made under pre-arranged Rule 10b5-1 plans, and the insiders retained sizable stakes, reducing—but not eliminating—the negative signal for investors.

Wall Street Analyst Weigh In

HNST has been the subject of a number of analyst reports. Alliance Global Partners restated a “buy” rating on shares of Honest in a report on Thursday, August 6th. Telsey Advisory Group lifted their price target on shares of Honest from $4.00 to $5.00 and gave the stock a “market perform” rating in a research report on Thursday, August 6th. Weiss Ratings raised shares of Honest from a “sell (d-)” rating to a “sell (d)” rating in a report on Tuesday, August 11th. Morgan Stanley upped their price objective on shares of Honest from $3.40 to $5.70 and gave the company an “equal weight” rating in a research report on Wednesday, August 12th. Finally, Wall Street Zen upgraded Honest from a “hold” rating to a “buy” rating in a report on Saturday, August 8th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus price target of $4.84.

Honest Company Profile

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.