Krilogy Financial LLC Makes New $1.35 Million Investment in Booking Holdings Inc. $BKNG

Krilogy Financial LLC purchased a new position in shares of Booking Holdings Inc. (NASDAQ:BKNG) during the third quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor purchased 275 shares of the business services provider’s stock, valued at approximately $1,351,000.

Several other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Accretive Wealth Partners LLC grew its holdings in shares of Booking by 0.5% in the 2nd quarter. Accretive Wealth Partners LLC now owns 370 shares of the business services provider’s stock worth $2,143,000 after acquiring an additional 2 shares during the period. UNIVEST FINANCIAL Corp lifted its holdings in shares of Booking by 4.5% in the second quarter. UNIVEST FINANCIAL Corp now owns 46 shares of the business services provider’s stock valued at $267,000 after purchasing an additional 2 shares in the last quarter. Haven Private LLC increased its position in Booking by 3.0% during the second quarter. Haven Private LLC now owns 68 shares of the business services provider’s stock worth $394,000 after buying an additional 2 shares in the last quarter. Premier Path Wealth Partners LLC raised its holdings in shares of Booking by 1.0% in the second quarter. Premier Path Wealth Partners LLC now owns 207 shares of the business services provider’s stock worth $1,200,000 after acquiring an additional 2 shares during the last quarter. Finally, Horizon Investment Services LLC lifted its position in shares of Booking by 0.3% in the second quarter. Horizon Investment Services LLC now owns 605 shares of the business services provider’s stock valued at $3,503,000 after acquiring an additional 2 shares in the last quarter. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking Stock Down 3.6%

Shares of BKNG opened at $4,159.10 on Friday. Booking Holdings Inc. has a fifty-two week low of $4,096.23 and a fifty-two week high of $5,839.41. The company’s fifty day moving average is $5,140.62 and its two-hundred day moving average is $5,242.37. The firm has a market cap of $134.05 billion, a PE ratio of 27.03, a price-to-earnings-growth ratio of 0.93 and a beta of 1.21.

Analyst Ratings Changes

A number of research firms recently commented on BKNG. Rothschild & Co Redburn lifted their price objective on Booking from $6,250.00 to $6,400.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. KeyCorp decreased their price target on shares of Booking from $6,630.00 to $6,500.00 and set an “overweight” rating on the stock in a research note on Wednesday, February 4th. Deutsche Bank Aktiengesellschaft boosted their price objective on shares of Booking from $6,723.00 to $6,790.00 and gave the company a “buy” rating in a research report on Tuesday, October 21st. BNP Paribas Exane set a $6,100.00 target price on shares of Booking in a research report on Monday, November 24th. Finally, Wall Street Zen raised shares of Booking from a “hold” rating to a “buy” rating in a research note on Sunday, January 4th. Twenty-eight research analysts have rated the stock with a Buy rating and nine have assigned a Hold rating to the stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $6,171.56.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Gordon Haskett upgraded BKNG to a “Buy,” providing a near-term catalyst that could support the stock if earnings meet expectations. Gordon Haskett Upgrades Booking
• Positive Sentiment: Analysts and previews suggest Booking may report earnings growth and has metrics consistent with a potential beat, which can be supportive if the company delivers. Booking Holdings (BKNG) Earnings Expected to Grow
• Positive Sentiment: Deep-dive analyst-projection pieces highlight specific key metrics investors will watch in the Q4 release — guidance here could quickly shift the stock. What Analyst Projections for Key Metrics Reveal
• Neutral Sentiment: Booking.com named official travel partner of the Route 66 Centennial — a marketing/brand positive but unlikely to move near-term fundamentals materially. Booking.com Named Official Travel Partner
• Neutral Sentiment: KAYAK consumer data (Valentine’s travel picks) is positive for brand engagement but is largely PR-driven and not a near-term earnings driver. KAYAK Valentine’s Destination Study
• Neutral Sentiment: Calendar note: BKNG is projected to report earnings imminently, keeping the stock sensitive to any surprise in results or guidance. Booking Projected to Post Earnings
• Neutral Sentiment: Short-interest feeds show reported increases in February, but the published figures appear inconsistent (zero-share totals), so treat those data as unreliable until confirmed by official exchange reports.
• Negative Sentiment: A Seeking Alpha piece highlights a “challenging start to 2026” for Booking and argues recent weakness may reflect real near-term pressure on demand and margins; negative narratives like this can amplify selling ahead of earnings. Booking Holdings Q4 Earnings: Challenging Start
• Negative Sentiment: Market commentary notes BKNG underperformed the broader market today, attributing the drop to a combination of profit-taking after a strong run, cautious forward guidance risk, and the pre-earnings positioning of investors. Why Booking Holdings Dipped More Than Market

Insider Buying and Selling at Booking

In related news, Director Robert J. Mylod, Jr. sold 40 shares of the firm’s stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total value of $204,214.40. Following the transaction, the director owned 840 shares in the company, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Glenn D. Fogel sold 953 shares of Booking stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the transaction, the chief executive officer directly owned 19,615 shares in the company, valued at approximately $101,631,984.10. This trade represents a 4.63% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 3,124 shares of company stock valued at $16,194,538. Company insiders own 0.16% of the company’s stock.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.