K2 Principal Fund L.P. bought a new position in shares of YuMe, Inc. (NYSE:YUME) in the 3rd quarter, according to its most recent Form 13F filing with the SEC. The fund bought 50,000 shares of the business services provider’s stock, valued at approximately $232,000. K2 Principal Fund L.P. owned approximately 0.14% of YuMe at the end of the most recent reporting period.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Bank of New York Mellon Corp lifted its holdings in YuMe by 0.6% during the 1st quarter. Bank of New York Mellon Corp now owns 34,616 shares of the business services provider’s stock worth $141,000 after buying an additional 207 shares during the last quarter. Campbell & CO Investment Adviser LLC purchased a new stake in YuMe during the 2nd quarter worth about $199,000. Clarius Group LLC purchased a new stake in YuMe during the 2nd quarter worth about $199,000. Northern Trust Corp lifted its holdings in YuMe by 4.3% during the 2nd quarter. Northern Trust Corp now owns 56,851 shares of the business services provider’s stock worth $267,000 after buying an additional 2,333 shares during the last quarter. Finally, Bank of America Corp DE lifted its holdings in YuMe by 877.7% during the 1st quarter. Bank of America Corp DE now owns 67,458 shares of the business services provider’s stock worth $276,000 after buying an additional 60,558 shares during the last quarter. 40.33% of the stock is owned by hedge funds and other institutional investors.

A number of brokerages have issued reports on YUME. ValuEngine downgraded YuMe from a “hold” rating to a “sell” rating in a report on Friday, September 15th. TheStreet raised YuMe from a “c” rating to a “b-” rating in a report on Wednesday, August 23rd.

Shares of YuMe, Inc. (YUME) traded up $0.05 during midday trading on Friday, reaching $3.77. The company’s stock had a trading volume of 51,509 shares, compared to its average volume of 87,519. The stock has a market cap of $130.00, a P/E ratio of 37.20 and a beta of 0.55. The company has a debt-to-equity ratio of 0.01, a current ratio of 2.19 and a quick ratio of 2.19. YuMe, Inc. has a 12 month low of $3.34 and a 12 month high of $6.06.

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YuMe Profile

YuMe, Inc (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior.

Institutional Ownership by Quarter for YuMe (NYSE:YUME)

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