Jonathan Root Sells 1,554 Shares of Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. (NYSE:HOG) CFO Jonathan Root sold 1,554 shares of the firm’s stock in a transaction that occurred on Tuesday, May 19th. The stock was sold at an average price of $24.21, for a total value of $37,622.34. Following the sale, the chief financial officer directly owned 32,508 shares of the company’s stock, valued at $787,018.68. This represents a 4.56% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Down 2.5%

NYSE:HOG traded down $0.60 on Thursday, hitting $23.26. The stock had a trading volume of 3,393,776 shares, compared to its average volume of 3,476,384. The business’s fifty day moving average is $21.78 and its 200 day moving average is $21.65. The company has a market cap of $2.45 billion, a PE ratio of 13.21, a P/E/G ratio of 8.73 and a beta of 1.27. The company has a quick ratio of 1.66, a current ratio of 1.91 and a debt-to-equity ratio of 0.37. Harley-Davidson, Inc. has a 52 week low of $17.09 and a 52 week high of $31.25.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings results on Tuesday, May 5th. The company reported $0.22 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.34 by ($0.12). The firm had revenue of $1.17 billion during the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The firm’s revenue was down 11.7% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.07 EPS. On average, equities research analysts expect that Harley-Davidson, Inc. will post 0.63 EPS for the current fiscal year.

Harley-Davidson News Roundup

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson declared a quarterly cash dividend of $0.1875 per share, reinforcing its income appeal for shareholders and potentially supporting demand for the stock. Harley-Davidson Declares Dividend
• Neutral Sentiment: A recent article on Harley-Davidson’s “outlaw image” highlights the company’s brand identity and long-term positioning, but it does not appear to include a material near-term financial catalyst. Harley-Davidson’s outlaw image: past, present, and future
• Neutral Sentiment: Several valuation and retail-shift articles suggest investors are still debating Harley-Davidson’s turnaround strategy, dividend sustainability, and share-price valuation, keeping sentiment cautious but not decisively negative. A Look At Harley-Davidson (HOG) Valuation After Recent Share Price Swings Harley-Davidson Targets Retail Shift As Valuation And Dividend Questions Linger
• Negative Sentiment: Zacks Research cut its Q2 2026 EPS estimate to $0.61 from $0.73 and its Q3 2026 estimate to $0.37 from $0.43, signaling softer earnings expectations for Harley-Davidson.
• Negative Sentiment: Harley-Davidson CFO Jonathan R. Root sold 1,554 shares in a pre-arranged 10b5-1 transaction, which can weigh on sentiment even though it was planned and relatively small. SEC insider sale filing
• Negative Sentiment: Market coverage from Tuesday noted HOG stock was already falling and underperforming the broader market, reinforcing the recent downside momentum. Harley-Davidson stock falls Tuesday, underperforms market

Wall Street Analysts Forecast Growth

HOG has been the topic of several recent research reports. Weiss Ratings upgraded Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, May 14th. Robert W. Baird set a $28.00 price target on Harley-Davidson in a report on Wednesday, May 6th. UBS Group increased their price target on Harley-Davidson from $19.00 to $26.00 and gave the stock a “neutral” rating in a report on Monday, May 11th. Wall Street Zen lowered Harley-Davidson from a “hold” rating to a “sell” rating in a report on Saturday, March 7th. Finally, Citigroup raised their target price on Harley-Davidson from $23.00 to $26.00 and gave the company a “neutral” rating in a report on Thursday, May 7th. One investment analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average target price of $24.22.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of HOG. EverSource Wealth Advisors LLC lifted its holdings in shares of Harley-Davidson by 139.0% in the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock valued at $26,000 after purchasing an additional 549 shares in the last quarter. Pinnacle Holdings LLC purchased a new stake in shares of Harley-Davidson during the fourth quarter valued at approximately $30,000. Fifth Third Bancorp increased its position in shares of Harley-Davidson by 48.9% during the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after acquiring an additional 579 shares during the last quarter. Geneos Wealth Management Inc. increased its position in shares of Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after acquiring an additional 1,278 shares during the last quarter. Finally, Bessemer Group Inc. increased its position in shares of Harley-Davidson by 1,758.9% during the first quarter. Bessemer Group Inc. now owns 2,937 shares of the company’s stock valued at $59,000 after acquiring an additional 2,779 shares during the last quarter. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.