ITV plc (LON:ITV) shares traded down 0.6% on Friday . The stock traded as low as GBX 177.20 ($2.35) and last traded at GBX 177.70 ($2.36). 15,150,233 shares traded hands during mid-day trading, a decline of 9% from the average session volume of 16,639,800 shares. The stock had previously closed at GBX 178.70 ($2.37).

Several research analysts have weighed in on the company. Goldman Sachs Group, Inc. (The) cut their price objective on ITV plc from GBX 237 ($3.14) to GBX 228 ($3.02) and set a “buy” rating on the stock in a research report on Friday, July 14th. J P Morgan Chase & Co reaffirmed a “neutral” rating on shares of ITV plc in a research report on Tuesday, July 18th. Liberum Capital reaffirmed a “buy” rating and set a GBX 320 ($4.24) price target on shares of ITV plc in a research report on Wednesday, July 26th. Kepler Capital Markets dropped their price target on ITV plc from GBX 200 ($2.65) to GBX 175 ($2.32) and set a “reduce” rating on the stock in a research report on Thursday, July 27th. Finally, Deutsche Bank AG reaffirmed a “hold” rating and set a GBX 180 ($2.39) price target on shares of ITV plc in a research report on Tuesday, July 18th. Three research analysts have rated the stock with a sell rating, nine have assigned a hold rating and nine have given a buy rating to the stock. The stock currently has an average rating of “Hold” and a consensus target price of GBX 207.71 ($2.76).

The stock has a 50-day moving average price of GBX 164.10 and a 200-day moving average price of GBX 185.28. The stock’s market capitalization is GBX 7.13 billion.

The company also recently announced a dividend, which will be paid on Monday, November 27th. Stockholders of record on Thursday, October 26th will be issued a GBX 2.52 ($0.03) dividend. The ex-dividend date is Thursday, October 26th. This represents a dividend yield of 1.43%.

In other news, insider Mary Harris bought 1,945 shares of ITV plc stock in a transaction dated Friday, September 29th. The shares were purchased at an average cost of GBX 172 ($2.28) per share, with a total value of £3,345.40 ($4,437.46).

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About ITV plc

ITV plc (ITV) is an integrated producer broadcaster. The Company creates, owns and distributes content on multiple platforms. It operates through two segments: Broadcast & Online and ITV Studios. The Broadcast & Online segment operates the commercial family of channels in the United Kingdom and delivers content through television broadcasting.

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