Insider Selling: Serve Robotics (NASDAQ:SERV) COO Sells $61,959.34 in Stock

Serve Robotics Inc. (NASDAQ:SERV) COO Touraj Parang sold 5,998 shares of Serve Robotics stock in a transaction dated Wednesday, February 4th. The stock was sold at an average price of $10.33, for a total transaction of $61,959.34. Following the transaction, the chief operating officer owned 1,323,685 shares of the company’s stock, valued at approximately $13,673,666.05. The trade was a 0.45% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link.

Touraj Parang also recently made the following trade(s):

• On Thursday, January 8th, Touraj Parang sold 4,008 shares of Serve Robotics stock. The shares were sold at an average price of $14.30, for a total transaction of $57,314.40.
• On Friday, December 12th, Touraj Parang sold 5,000 shares of Serve Robotics stock. The stock was sold at an average price of $13.07, for a total value of $65,350.00.
• On Thursday, December 11th, Touraj Parang sold 6,300 shares of Serve Robotics stock. The shares were sold at an average price of $11.87, for a total value of $74,781.00.

Serve Robotics Stock Performance

Shares of NASDAQ:SERV opened at $10.68 on Friday. The business’s fifty day moving average price is $11.98 and its two-hundred day moving average price is $11.75. The stock has a market cap of $795.45 million, a PE ratio of -7.17 and a beta of 0.33. Serve Robotics Inc. has a one year low of $4.66 and a one year high of $23.10.

Serve Robotics (NASDAQ:SERV) last issued its quarterly earnings data on Wednesday, November 12th. The company reported ($0.54) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.37) by ($0.17). The company had revenue of $0.69 million during the quarter, compared to analysts’ expectations of $0.69 million. Serve Robotics had a negative net margin of 4,121.58% and a negative return on equity of 38.52%. As a group, equities research analysts predict that Serve Robotics Inc. will post -0.98 earnings per share for the current fiscal year.

Key Stories Impacting Serve Robotics

Here are the key news stories impacting Serve Robotics this week:

• Positive Sentiment: City-level expansion potential — North Vancouver is set to consider permitting food-delivery robots, which could open an incremental deployment market and support revenue growth if adopted by more municipalities and partners. City of North Vancouver to consider food delivery robots
• Positive Sentiment: Analyst sentiment remains constructive — Multiple firms maintain Buy/Strong Buy ratings and MarketBeat shows a consensus price target (about $18.80), which supports upside potential relative to the current share price. MarketBeat: SERV stock page
• Neutral Sentiment: Insiders still retain substantial stakes — Executives including the CEO, COO and CFO have completed sales but continue to hold large multi‑hundred‑thousand to multi‑million share positions, suggesting these trades may be partial liquidity rather than full loss of conviction. SEC filing example (CEO sale)
• Negative Sentiment: Clustered insider selling — Several senior executives (CEO, CFO, COO, GC and others) sold shares on Feb 3–4, totaling roughly ~28,000 shares and about $290k at ~ $10.33. Concentrated sales by leadership can create downward pressure and prompt investor questions about timing/intent. SEC filing example (CEO sale)
• Negative Sentiment: Viral PR incident raises reputational risk — A widely shared video of a Serve delivery robot allegedly sidestepping a homeless person in Miami drew ~3M views and criticism; negative publicity can accelerate calls for restrictions and hurt partner relations. “Robot sidesteps homeless man” article
• Negative Sentiment: Local backlash story underscores deployment headwinds — Coverage on neighborhood pushback (Fast Company) highlights potential regulatory and permitting obstacles that could slow rollouts and increase compliance costs. Fast Company: neighborhood pushback on delivery robots

Institutional Trading of Serve Robotics

Several institutional investors have recently made changes to their positions in SERV. EverSource Wealth Advisors LLC raised its position in shares of Serve Robotics by 299.0% in the 4th quarter. EverSource Wealth Advisors LLC now owns 3,192 shares of the company’s stock worth $33,000 after buying an additional 2,392 shares during the period. IFP Advisors Inc acquired a new stake in Serve Robotics during the fourth quarter worth about $309,000. ProShare Advisors LLC purchased a new position in shares of Serve Robotics in the 4th quarter worth about $119,000. HighTower Advisors LLC acquired a new position in shares of Serve Robotics in the 4th quarter valued at about $119,000. Finally, DNB Asset Management AS grew its holdings in shares of Serve Robotics by 178.9% during the 4th quarter. DNB Asset Management AS now owns 239,205 shares of the company’s stock worth $2,483,000 after purchasing an additional 153,436 shares during the period.

Analyst Upgrades and Downgrades

SERV has been the topic of several recent analyst reports. Loop Capital set a $16.00 price objective on shares of Serve Robotics in a research note on Wednesday, December 31st. Northland Securities reissued an “outperform” rating and set a $26.00 price target on shares of Serve Robotics in a research note on Friday, January 2nd. LADENBURG THALM/SH SH upgraded Serve Robotics to a “strong-buy” rating in a report on Thursday, December 18th. Freedom Capital raised Serve Robotics to a “strong-buy” rating in a research report on Wednesday, December 31st. Finally, Oppenheimer assumed coverage on Serve Robotics in a research report on Thursday, December 18th. They set an “outperform” rating and a $20.00 target price on the stock. Two analysts have rated the stock with a Strong Buy rating, five have given a Buy rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Buy” and an average price target of $18.80.

Serve Robotics Company Profile

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.