Insider Selling: Roku (NASDAQ:ROKU) Director Sells $195,400.00 in Stock

Roku, Inc. (NASDAQ:ROKU) Director Neil Hunt sold 2,000 shares of the stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $97.70, for a total transaction of $195,400.00. Following the sale, the director directly owned 7,782 shares in the company, valued at $760,301.40. This trade represents a 20.45% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through the SEC website.

Roku Stock Performance

NASDAQ:ROKU opened at $100.53 on Friday. The firm has a market cap of $14.82 billion, a P/E ratio of 176.37 and a beta of 1.98. Roku, Inc. has a fifty-two week low of $52.43 and a fifty-two week high of $116.66. The firm has a 50-day simple moving average of $99.24 and a two-hundred day simple moving average of $99.48.

Roku (NASDAQ:ROKU) last issued its earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm had revenue of $1.39 billion for the quarter, compared to the consensus estimate of $1.35 billion. During the same quarter in the prior year, the firm posted ($0.24) earnings per share. The business’s revenue was up 16.1% on a year-over-year basis. On average, equities research analysts predict that Roku, Inc. will post -0.3 EPS for the current year.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku rolled out “Roklue,” an interactive, gamified discovery feature (launched around the Oscars) designed to drive session time and steer viewers to new shows — a direct play to boost ad impressions and subscriptions. Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’
• Positive Sentiment: Analysts and commentary highlight Roku’s shift to profitability, record free cash flow and raised 2026 revenue targets (~$5.5B), which underpin upward estimate revisions and buy-side interest. ROKU Just Overtook the 200-Day Moving Average
• Positive Sentiment: ROKU has crossed above its 200‑day moving average — a technical signal that can attract momentum traders and supports the current rally. Zacks: Roku Just Overtook the 200-Day Moving Average
• Positive Sentiment: Feature improvements — Roku added a requested Search tool to its Live TV Guide and other discovery tools that should increase FAST engagement and ad monetization over time. Roku finally rolls out Search tool within the Live TV Guide users requested
• Neutral Sentiment: Device discounts (e.g., Roku Stick and a Hisense Roku TV on sale) can boost activations and platform scale but may compress near-term hardware margins — net effect depends on conversion to ads/subs. Hisense 32-Inch Smart Roku TV Drops Under $100
• Neutral Sentiment: Ongoing media coverage and “is it a buy?” pieces reflect growing optimism but also highlight valuation/execution questions; consensus still skews to Moderate Buy with a mid‑$120s target. Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
• Neutral Sentiment: Management outreach: CFO Dan Jedda will speak at Deutsche Bank’s Media/Internet conference next week — could provide incremental color but typically moves the stock only if new guidance or metrics are disclosed. Roku CFO to Participate in Fireside Chat
• Negative Sentiment: Clustered insider selling — multiple insiders (SVP, director, CAO and others) disclosed sales totaling several thousand shares at ~$95–$100. While possibly routine, clustered sales can create short‑term selling pressure and raise investor questions about insider conviction. Insider Form 4 Filings

Institutional Investors Weigh In On Roku

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Blue Trust Inc. grew its position in Roku by 680.0% in the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after purchasing an additional 204 shares during the period. Aventura Private Wealth LLC bought a new position in shares of Roku during the 4th quarter valued at $26,000. Westfuller Advisors LLC bought a new position in shares of Roku during the 3rd quarter valued at $30,000. WPG Advisers LLC purchased a new position in shares of Roku in the 4th quarter worth $31,000. Finally, Safe Harbor Fiduciary LLC purchased a new position in shares of Roku in the 4th quarter worth $31,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Wall Street Analysts Forecast Growth

Several equities analysts recently issued reports on the company. KeyCorp upped their price objective on Roku from $128.00 to $130.00 and gave the company an “overweight” rating in a research report on Friday, February 13th. Moffett Nathanson restated a “neutral” rating and issued a $100.00 price target on shares of Roku in a research note on Friday, February 13th. Morgan Stanley set a $135.00 price target on Roku and gave the company an “overweight” rating in a report on Tuesday, December 16th. Rosenblatt Securities raised Roku from a “neutral” rating to a “buy” rating and increased their price objective for the company from $106.00 to $118.00 in a research report on Friday, February 13th. Finally, Bank of America increased their price objective on Roku from $115.00 to $140.00 and gave the company a “buy” rating in a research report on Monday, January 12th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, Roku presently has an average rating of “Moderate Buy” and an average target price of $125.40.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.