Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases $27,700.00 in Stock

Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu purchased 10,000 shares of Baozun stock in a transaction dated Monday, June 8th. The shares were bought at an average cost of $2.77 per share, for a total transaction of $27,700.00. Following the transaction, the chief executive officer directly owned 1,543,872 shares of the company’s stock, valued at approximately $4,276,525.44. The trade was a 0.65% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

• On Wednesday, June 10th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were bought at an average cost of $2.64 per share, for a total transaction of $26,400.00.
• On Friday, June 5th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were bought at an average cost of $2.65 per share, for a total transaction of $26,500.00.
• On Wednesday, June 3rd, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were bought at an average cost of $2.63 per share, for a total transaction of $26,300.00.
• On Monday, June 1st, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were bought at an average cost of $2.73 per share, for a total transaction of $27,300.00.
• On Thursday, May 28th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were bought at an average cost of $2.56 per share, for a total transaction of $25,600.00.
• On Tuesday, May 26th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were bought at an average cost of $2.55 per share, for a total transaction of $25,500.00.
• On Friday, April 17th, Wenbin Qiu purchased 16,000 shares of Baozun stock. The shares were bought at an average cost of $3.14 per share, for a total transaction of $50,240.00.
• On Thursday, April 16th, Wenbin Qiu acquired 17,500 shares of Baozun stock. The shares were acquired at an average price of $2.84 per share, for a total transaction of $49,700.00.
• On Wednesday, April 15th, Wenbin Qiu acquired 11,000 shares of Baozun stock. The shares were acquired at an average price of $2.71 per share, for a total transaction of $29,810.00.
• On Tuesday, April 14th, Wenbin Qiu acquired 11,500 shares of Baozun stock. The shares were acquired at an average price of $2.63 per share, for a total transaction of $30,245.00.

Baozun Stock Up 4.2%

BZUN opened at $2.70 on Friday. The firm has a market cap of $156.20 million, a price-to-earnings ratio of -6.00 and a beta of 0.51. Baozun Inc. has a fifty-two week low of $2.07 and a fifty-two week high of $4.88. The company’s 50-day moving average price is $2.67 and its 200 day moving average price is $2.66.

Baozun (NASDAQ:BZUN) last released its quarterly earnings data on Friday, May 15th. The technology company reported $0.00 earnings per share for the quarter. The firm had revenue of $345.35 million for the quarter. Baozun had a negative net margin of 1.80% and a positive return on equity of 1.68%.

Institutional Investors Weigh In On Baozun

Several large investors have recently made changes to their positions in the company. Cetera Investment Advisers increased its stake in shares of Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock valued at $91,000 after purchasing an additional 7,289 shares during the period. Dimensional Fund Advisors LP increased its stake in shares of Baozun by 3.1% in the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company’s stock valued at $1,418,000 after purchasing an additional 18,067 shares during the period. XTX Topco Ltd acquired a new stake in shares of Baozun in the fourth quarter valued at approximately $219,000. Quadrature Capital Ltd acquired a new stake in shares of Baozun in the fourth quarter valued at approximately $51,000. Finally, Millennium Management LLC increased its stake in shares of Baozun by 579.9% in the fourth quarter. Millennium Management LLC now owns 144,052 shares of the technology company’s stock valued at $383,000 after purchasing an additional 122,865 shares during the period. Institutional investors and hedge funds own 47.29% of the company’s stock.

Analysts Set New Price Targets

Several equities research analysts recently weighed in on the stock. Zacks Research upgraded shares of Baozun to a “hold” rating in a research note on Wednesday, February 18th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a research note on Monday, April 20th. Finally, Wall Street Zen upgraded shares of Baozun from a “hold” rating to a “buy” rating in a research note on Saturday, May 23rd. One analyst has rated the stock with a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Reduce”.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.