ING Groep NV lessened its holdings in Booking Holdings Inc. (NASDAQ:BKNG – Free Report) by 10.0% in the 3rd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 18,396 shares of the business services provider’s stock after selling 2,039 shares during the period. ING Groep NV owned approximately 0.06% of Booking worth $99,325,000 as of its most recent SEC filing.
Other institutional investors have also modified their holdings of the company. Halbert Hargrove Global Advisors LLC raised its stake in shares of Booking by 150.0% in the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock valued at $27,000 after acquiring an additional 3 shares in the last quarter. Guerra Advisors Inc purchased a new stake in Booking during the 3rd quarter worth about $27,000. Westside Investment Management Inc. raised its position in Booking by 400.0% in the 2nd quarter. Westside Investment Management Inc. now owns 5 shares of the business services provider’s stock valued at $29,000 after purchasing an additional 4 shares in the last quarter. Davis Capital Management purchased a new position in shares of Booking in the 3rd quarter valued at about $32,000. Finally, Oakworth Capital Inc. grew its position in shares of Booking by 50.0% during the third quarter. Oakworth Capital Inc. now owns 6 shares of the business services provider’s stock worth $32,000 after buying an additional 2 shares in the last quarter. Institutional investors and hedge funds own 92.42% of the company’s stock.
Booking News Summary
Here are the key news stories impacting Booking this week:
- Positive Sentiment: Gordon Haskett upgraded BKNG from “hold” to “buy” and set a $5,440 price target (about a mid/high-single-digit upside from recent levels), giving investors a clear catalyst for buying interest. Gordon Haskett upgrade (Finviz)
- Positive Sentiment: Zacks highlighted Booking as a “top-ranked growth stock” in its style-score coverage, which can attract momentum and growth-focused investors. Booking Holdings (BKNG) is a Top-Ranked Growth Stock: Should You Buy?
- Neutral Sentiment: A short-interest report shows an anomalous reading of 0 shares short (likely a data glitch), producing a 0.0 days-to-cover number — this is not credible market evidence but worth noting for short-squeeze narratives.
- Neutral Sentiment: Broader market weakness (S&P 500 off record highs) is a background factor that can pressure travel names on risk-off days. Stock Market Live February 10, 2026: S&P 500 (SPY) Down from Record Highs
- Negative Sentiment: Technical analysis coverage flagged a developing head-and-shoulders pattern and called a recent sharp drop a “crash,” which could prompt short-term selling by traders. Booking Holdings stock crashes as a H&S pattern forms: buy the dip?
- Negative Sentiment: Wedbush trimmed its price target for BKNG (reported as a reduction), which may temper buy-side enthusiasm despite other upgrades. Wedbush Cuts Booking (NASDAQ:BKNG) Price Target to $5,500.00
Insider Transactions at Booking
Analyst Ratings Changes
Several analysts recently weighed in on BKNG shares. Wall Street Zen raised shares of Booking from a “hold” rating to a “buy” rating in a report on Sunday, January 4th. TD Cowen restated a “buy” rating on shares of Booking in a report on Wednesday, December 3rd. Jefferies Financial Group decreased their price objective on shares of Booking from $5,800.00 to $5,600.00 and set a “hold” rating for the company in a research report on Friday, January 23rd. Truist Financial set a $5,810.00 target price on Booking in a report on Wednesday, October 29th. Finally, Wedbush cut their price target on Booking from $6,000.00 to $5,500.00 and set an “outperform” rating on the stock in a research note on Friday, February 6th. Twenty-eight research analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $6,171.56.
View Our Latest Report on Booking
Booking Price Performance
Shares of BKNG opened at $4,284.26 on Wednesday. Booking Holdings Inc. has a 1-year low of $4,096.23 and a 1-year high of $5,839.41. The stock has a market cap of $138.10 billion, a PE ratio of 27.85, a price-to-earnings-growth ratio of 0.91 and a beta of 1.21. The firm has a fifty day moving average price of $5,172.68 and a 200 day moving average price of $5,256.55.
About Booking
Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.
Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.
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