Imperial Brands (LON:IMB) Shares Cross Below Fifty Day Moving Average – What’s Next?

Posted by Mark Dietrich on Jul 18th, 2026

Imperial Brands PLC (LON:IMB – Get Free Report) crossed below its 50 day moving average during trading on Thursday . The stock has a 50 day moving average of GBX 2,770.52 and traded as low as GBX 2,705. Imperial Brands shares last traded at GBX 2,732.25, with a volume of 1,741,955 shares.

Wall Street Analysts Forecast Growth

Several research firms have recently issued reports on IMB. UBS Group reaffirmed a “neutral” rating and set a GBX 3,150 price objective on shares of Imperial Brands in a research report on Monday, May 11th. Royal Bank Of Canada reissued a “sector perform” rating and set a GBX 2,700 target price on shares of Imperial Brands in a research report on Wednesday, May 13th. Citigroup decreased their target price on Imperial Brands from GBX 3,650 to GBX 3,550 and set a “buy” rating for the company in a research note on Wednesday, April 15th. Deutsche Bank Aktiengesellschaft reaffirmed a “buy” rating and issued a GBX 3,500 price target on shares of Imperial Brands in a report on Wednesday, May 13th. Finally, Jefferies Financial Group restated a “buy” rating and set a GBX 3,500 price objective on shares of Imperial Brands in a research report on Thursday, May 28th. Five investment analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat.com, Imperial Brands presently has an average rating of “Moderate Buy” and an average price target of GBX 3,433.33.

Check Out Our Latest Analysis on Imperial Brands

Imperial Brands Stock Up 2.3%

The firm’s 50 day simple moving average is GBX 2,773.31 and its 200-day simple moving average is GBX 2,966.13. The company has a market cap of £21.99 billion, a price-to-earnings ratio of 13.50, a P/E/G ratio of 16.51 and a beta of 0.14. The company has a debt-to-equity ratio of 278.43, a current ratio of 0.70 and a quick ratio of 0.41.

Imperial Brands (LON:IMB – Get Free Report) last posted its earnings results on Tuesday, May 12th. The company reported GBX 127.70 EPS for the quarter. Imperial Brands had a return on equity of 39.24% and a net margin of 8.96%.The business had revenue of GBX 1,471.90 billion for the quarter. As a group, sell-side analysts anticipate that Imperial Brands PLC will post 246.5723613 earnings per share for the current year.