HubSpot (NYSE:HUBS) Director Sells $2,087,940.00 in Stock

HubSpot, Inc. (NYSE:HUBS) Director Brian Halligan sold 8,500 shares of the company’s stock in a transaction that occurred on Tuesday, September 15th. The stock was sold at an average price of $245.64, for a total transaction of $2,087,940.00. Following the completion of the transaction, the director owned 68,000 shares in the company, valued at approximately $16,703,520. This trade represents a 11.11% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website.

Brian Halligan also recently made the following trade(s):

• On Tuesday, August 18th, Brian Halligan sold 8,500 shares of HubSpot stock. The shares were sold at an average price of $219.50, for a total transaction of $1,865,750.00.
• On Tuesday, July 21st, Brian Halligan sold 8,500 shares of HubSpot stock. The shares were sold at an average price of $221.09, for a total transaction of $1,879,265.00.

HubSpot Price Performance

HUBS stock traded down $6.70 during midday trading on Thursday, reaching $229.76. The company had a trading volume of 1,834,684 shares, compared to its average volume of 1,770,514. The firm has a 50-day moving average price of $231.20 and a 200-day moving average price of $224.24. The company has a market capitalization of $11.46 billion, a P/E ratio of 81.19, a P/E/G ratio of 2.61 and a beta of 1.18. HubSpot, Inc. has a 1 year low of $169.63 and a 1 year high of $525.51.

HubSpot (NYSE:HUBS) last posted its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, beating the consensus estimate of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The firm had revenue of $911.74 million for the quarter, compared to analysts’ expectations of $898.31 million. During the same quarter last year, the company posted $2.19 EPS. The business’s quarterly revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, equities analysts predict that HubSpot, Inc. will post 4.56 EPS for the current year.

More HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: HubSpot unveiled a major AI platform expansion centered on its new Breeze Assistant, a self-updating Smart CRM and Marketing Studio. The products are designed to use company-specific “Growth Context” to help AI agents automate tasks and improve marketing, sales and customer-service outcomes. HubSpot Fall 2026 product release
• Positive Sentiment: The company deepened its partnership with OpenAI, expanding tools for small and midsize businesses. HubSpot said its ChatGPT connector has seen strong adoption, including 250% weekly-activity growth, supporting the case that AI integration could increase platform engagement and customer value. HubSpot and OpenAI partnership
• Positive Sentiment: HubSpot is integrating ChatGPT Ads with its CRM platform, allowing customer and marketing data to inform advertising within ChatGPT. As an early CRM participant, HubSpot could gain product differentiation and additional opportunities to help customers reach users through emerging AI-based channels. HubSpot integrates CRM data with ChatGPT Ads
• Neutral Sentiment: Recent analysis highlighted strong cash-flow growth, rising revenue and margins, but questioned how durable the momentum will be given intense competition and HubSpot’s elevated valuation. HUBS cash-flow analysis
• Negative Sentiment: The shares had already fallen in the prior session, suggesting investors may be taking profits or demanding clearer evidence that the AI rollout will translate into accelerating financial results. HubSpot’s high earnings multiple leaves the stock particularly sensitive to execution, competition and any slowdown in growth.

Institutional Trading of HubSpot

Large investors have recently modified their holdings of the business. Banque Cantonale Vaudoise grew its position in shares of HubSpot by 3.7% during the first quarter. Banque Cantonale Vaudoise now owns 1,735 shares of the software maker’s stock worth $424,000 after buying an additional 62 shares in the last quarter. Basecamp Wealth Advisors LLC raised its holdings in HubSpot by 18.5% in the first quarter. Basecamp Wealth Advisors LLC now owns 435 shares of the software maker’s stock valued at $106,000 after acquiring an additional 68 shares in the last quarter. Larson Financial Group LLC raised its holdings in HubSpot by 378.9% in the fourth quarter. Larson Financial Group LLC now owns 91 shares of the software maker’s stock valued at $37,000 after acquiring an additional 72 shares in the last quarter. Cary Street Partners Investment Advisory LLC purchased a new position in HubSpot in the fourth quarter worth approximately $33,000. Finally, Waddell & Associates LLC lifted its stake in HubSpot by 11.5% in the fourth quarter. Waddell & Associates LLC now owns 870 shares of the software maker’s stock worth $349,000 after acquiring an additional 90 shares during the last quarter. 90.39% of the stock is owned by institutional investors.

Analysts Set New Price Targets

HUBS has been the subject of a number of research reports. Royal Bank Of Canada reiterated an “outperform” rating and issued a $300.00 price objective on shares of HubSpot in a report on Friday, September 11th. Oppenheimer lowered HubSpot from an “outperform” rating to a “market perform” rating in a research note on Thursday, August 6th. Stifel Nicolaus upped their target price on HubSpot from $200.00 to $225.00 and gave the stock a “hold” rating in a research note on Friday, September 11th. UBS Group reiterated a “hold” rating on shares of HubSpot in a research report on Thursday. Finally, Cantor Fitzgerald reissued a “neutral” rating and set a $200.00 price target on shares of HubSpot in a research note on Thursday, August 6th. Fifteen analysts have rated the stock with a Buy rating, sixteen have issued a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the company presently has an average rating of “Hold” and an average target price of $271.90.

HubSpot Company Profile

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.