Holderness Investments Co. Raises Holdings in Netflix, Inc. $NFLX

Holderness Investments Co. raised its holdings in shares of Netflix, Inc. (NASDAQ:NFLX) by 721.1% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 12,990 shares of the Internet television network’s stock after purchasing an additional 11,408 shares during the period. Holderness Investments Co.’s holdings in Netflix were worth $1,218,000 at the end of the most recent quarter.

Other institutional investors have also added to or reduced their stakes in the company. First Financial Corp IN boosted its stake in Netflix by 900.0% during the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 243 shares during the last quarter. DiNuzzo Private Wealth Inc. boosted its stake in shares of Netflix by 885.2% in the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock worth $25,000 after buying an additional 239 shares during the last quarter. Turning Point Benefit Group Inc. boosted its stake in shares of Netflix by 13,400.0% in the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after buying an additional 268 shares during the last quarter. Imprint Wealth LLC purchased a new position in shares of Netflix in the 3rd quarter worth $25,000. Finally, MB Levis & Associates LLC boosted its stake in shares of Netflix by 177.8% in the 4th quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock worth $28,000 after buying an additional 192 shares during the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling

In related news, Director Reed Hastings sold 420,550 shares of the stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the transaction, the director owned 3,940 shares of the company’s stock, valued at $376,230.60. This represents a 99.07% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Theodore A. Sarandos sold 27,312 shares of the stock in a transaction that occurred on Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total value of $2,402,636.64. Following the completion of the transaction, the chief executive officer directly owned 284,804 shares in the company, valued at approximately $25,054,207.88. This trade represents a 8.75% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 1,365,509 shares of company stock valued at $129,675,743 over the last 90 days. 1.24% of the stock is owned by insiders.

Analyst Upgrades and Downgrades

A number of equities analysts have recently issued reports on NFLX shares. Wedbush restated an “outperform” rating and issued a $118.00 price target on shares of Netflix in a research note on Thursday, April 16th. Barclays set a $110.00 price target on Netflix and gave the stock an “equal weight” rating in a research note on Friday, April 17th. Oppenheimer set a $120.00 target price on Netflix and gave the stock an “outperform” rating in a report on Friday, April 17th. Jefferies Financial Group lowered their target price on Netflix from $134.00 to $128.00 and set a “buy” rating on the stock in a research report on Friday, April 17th. Finally, DZ Bank reiterated a “buy” rating on shares of Netflix in a research report on Friday, April 17th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and sixteen have given a Hold rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $114.82.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple reports say Netflix’s ad business is gaining traction, with 2026 ad revenue projected near $3 billion as new formats, live events, and ad-tech tools expand monetization. Netflix’s Ad Business Expansion Continues: More Upside Ahead?
• Positive Sentiment: Netflix reportedly acquired Ben Affleck’s AI startup InterPositive, which could automate parts of filmmaking and lower production costs, supporting margins over time. Netflix Buys Affleck AI Startup InterPositive To Reshape Content Economics
• Positive Sentiment: Several commentary pieces argue Netflix is a buying opportunity, citing upside from ad-tier growth and improving free cash flow, with some analysts reiterating bullish ratings and higher price targets. 3 Reasons to Buy Netflix Stock in June
• Neutral Sentiment: Other articles highlight Netflix as a laggard versus entertainment peers, suggesting the stock may need execution to catch up rather than already reflecting a clear fundamental breakout. How Is Netflix’s Stock Performance Compared to Other Entertainment Stocks?
• Neutral Sentiment: Coverage linking Netflix to streaming perks and broader media/advertising themes is supportive but not a direct company-specific catalyst. Best credit cards with streaming perks for June 2026: Save on Netflix, Hulu, and more

Netflix Price Performance

NASDAQ:NFLX opened at $86.02 on Friday. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The business’s 50-day simple moving average is $93.12 and its two-hundred day simple moving average is $93.26. The stock has a market cap of $362.21 billion, a PE ratio of 27.78, a P/E/G ratio of 1.10 and a beta of 1.55. Netflix, Inc. has a 52 week low of $75.01 and a 52 week high of $134.12.

Netflix (NASDAQ:NFLX) last released its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. The firm had revenue of $12.25 billion for the quarter, compared to analysts’ expectations of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The company’s quarterly revenue was up 16.2% on a year-over-year basis. During the same quarter in the prior year, the firm posted $6.61 earnings per share. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, analysts forecast that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.