Highland Capital Management LLC Purchases 8,205 Shares of ServiceNow, Inc. $NOW

Highland Capital Management LLC increased its position in shares of ServiceNow, Inc. (NYSE:NOW) by 430.7% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 10,110 shares of the information technology services provider’s stock after purchasing an additional 8,205 shares during the period. Highland Capital Management LLC’s holdings in ServiceNow were worth $1,549,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also recently modified their holdings of NOW. Brighton Jones LLC raised its position in shares of ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after purchasing an additional 30 shares during the period. Sivia Capital Partners LLC raised its position in shares of ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after purchasing an additional 34 shares during the period. United Bank raised its position in shares of ServiceNow by 15.5% during the 2nd quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock valued at $1,562,000 after purchasing an additional 204 shares during the period. Riggs Asset Managment Co. Inc. raised its position in shares of ServiceNow by 2.2% during the 2nd quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock valued at $1,976,000 after purchasing an additional 42 shares during the period. Finally, Nebula Research & Development LLC raised its position in shares of ServiceNow by 205.1% during the 2nd quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider’s stock valued at $931,000 after purchasing an additional 609 shares during the period. 87.18% of the stock is currently owned by institutional investors.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Launched “Otto” and expanded the AI Control Tower and Autonomous Workforce — new products (Autonomous CRM, Autonomous Security & Risk, AI Control Tower enhancements) position ServiceNow as an enterprise “AI control tower” that can drive higher subscription monetization. ServiceNow Otto creates the unified AI experience for the enterprise
• Positive Sentiment: Expanded strategic partnerships (NVIDIA, Microsoft, FedEx, Lenovo, Ataccama, Cloudera) to operationalize and govern agentic AI across desktops, data centers and supply chains — lowers friction for large customers to deploy AI at scale. ServiceNow extends agentic AI governance from desktops to data centers with NVIDIA
• Positive Sentiment: Wall Street reaction: several firms raised or reaffirmed bullish ratings / price targets (Evercore, Barclays, Capital One, Citi, DA Davidson among others), signaling analyst confidence that AI product momentum can re‑rate multiples. ServiceNow (NOW) Stock Has More Than 100% Upside, Says Analyst Following Investor Day
• Neutral Sentiment: Management reiterated aggressive long‑term revenue ambition (targeting roughly $30B in subscription revenue by 2030) and highlighted Now Assist ARR progress — a clear growth target but distant and dependent on successful enterprise rollouts. ServiceNow lays out path to $30 billion in annual subscription revenue as AI bets accelerate
• Negative Sentiment: Analyst caution: Wolfe Research trimmed its price target and noted more conservative near‑term guidance tied to delayed on‑premise deals in certain regions — a reminder that some revenue is timing‑sensitive. Wolfe Research Lowers PT on ServiceNow (NOW) stock
• Negative Sentiment: Investor skepticism about acquisition pace and integration (recent M&A spree for AI firms) could cap multiple expansion if execution or margins slip. ServiceNow CEO sends blunt message on acquisitions

Insider Buying and Selling at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 25,164 shares of company stock valued at $2,497,021. Corporate insiders own 0.34% of the company’s stock.

ServiceNow Stock Performance

Shares of NYSE NOW opened at $92.01 on Wednesday. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The company has a market cap of $94.86 billion, a P/E ratio of 54.83, a P/E/G ratio of 1.63 and a beta of 0.82. The firm’s fifty day moving average is $103.21 and its two-hundred day moving average is $133.96. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. During the same period in the previous year, the firm posted $0.81 EPS. ServiceNow’s revenue for the quarter was up 22.1% compared to the same quarter last year. As a group, analysts anticipate that ServiceNow, Inc. will post 2.35 EPS for the current fiscal year.

Wall Street Analyst Weigh In

NOW has been the topic of several recent analyst reports. Wall Street Zen downgraded shares of ServiceNow from a “buy” rating to a “hold” rating in a research report on Saturday, February 28th. Wells Fargo & Company reduced their price target on shares of ServiceNow from $185.00 to $160.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Arete Research set a $200.00 price target on shares of ServiceNow in a report on Tuesday, January 6th. JPMorgan Chase & Co. reduced their price target on shares of ServiceNow from $195.00 to $145.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Finally, Mizuho reduced their price target on shares of ServiceNow from $150.00 to $140.00 and set an “outperform” rating on the stock in a report on Thursday, April 23rd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus price target of $146.35.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.