News headlines about HFF (NYSE:HF) have trended somewhat positive on Saturday, Accern reports. Accern scores the sentiment of press coverage by reviewing more than 20 million news and blog sources in real-time. Accern ranks coverage of companies on a scale of negative one to one, with scores closest to one being the most favorable. HFF earned a news impact score of 0.12 on Accern’s scale. Accern also assigned news headlines about the financial services provider an impact score of 46.4369031522284 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the stock’s share price in the next few days.

These are some of the media headlines that may have effected Accern Sentiment’s analysis:

Shares of HFF (NYSE HF) opened at $44.82 on Friday. The firm has a market capitalization of $1,740.00, a P/E ratio of 20.03 and a beta of 1.15. HFF has a fifty-two week low of $25.79 and a fifty-two week high of $46.45.

Separately, Zacks Investment Research upgraded HFF from a “hold” rating to a “buy” rating and set a $49.00 price target on the stock in a report on Friday, November 3rd. One analyst has rated the stock with a sell rating, two have issued a hold rating and three have given a buy rating to the company’s stock. The company currently has an average rating of “Hold” and a consensus price target of $38.50.

In other HFF news, Director Zarraga Manuel A. De sold 40,000 shares of the stock in a transaction on Friday, December 1st. The stock was sold at an average price of $44.19, for a total transaction of $1,767,600.00. Following the sale, the director now owns 227,923 shares in the company, valued at approximately $10,071,917.37. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, CEO Mark Gibson sold 37,331 shares of the stock in a transaction on Tuesday, September 19th. The shares were sold at an average price of $37.19, for a total value of $1,388,339.89. Following the sale, the chief executive officer now owns 518,956 shares in the company, valued at approximately $19,299,973.64. The disclosure for this sale can be found here. In the last 90 days, insiders sold 359,023 shares of company stock worth $14,342,152. Insiders own 5.70% of the company’s stock.

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About HFF

HFF, Inc is a holding company. The Company holds the partnership interests in Holliday Fenoglio Fowler, L.P. and HFF Securities L.P. (together, the Operating Partnerships), held through the subsidiary HFF Partnership Holdings, LLC, and all of the outstanding shares of Holliday GP Corp. (Holliday GP).

Insider Buying and Selling by Quarter for HFF (NYSE:HF)

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