Media coverage about HFF (NYSE:HF) has trended somewhat positive this week, according to Accern Sentiment. Accern identifies positive and negative news coverage by monitoring more than 20 million blog and news sources. Accern ranks coverage of public companies on a scale of -1 to 1, with scores closest to one being the most favorable. HFF earned a coverage optimism score of 0.14 on Accern’s scale. Accern also assigned media headlines about the financial services provider an impact score of 45.1282094454313 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the near future.

These are some of the news stories that may have effected Accern’s scoring:

Separately, Zacks Investment Research upgraded HFF from a “hold” rating to a “buy” rating and set a $41.00 target price on the stock in a report on Monday, July 31st. One equities research analyst has rated the stock with a sell rating, two have issued a hold rating and three have assigned a buy rating to the company. The company currently has a consensus rating of “Hold” and a consensus price target of $38.50.

Shares of HFF (HF) traded up $0.18 on Friday, hitting $45.72. The stock had a trading volume of 60,663 shares, compared to its average volume of 161,825. HFF has a one year low of $25.79 and a one year high of $46.45. The firm has a market cap of $1,763.88, a P/E ratio of 20.50 and a beta of 1.16.

In related news, Director John Fowler sold 15,000 shares of the stock in a transaction that occurred on Thursday, November 16th. The stock was sold at an average price of $45.12, for a total value of $676,800.00. Following the transaction, the director now owns 246,878 shares in the company, valued at $11,139,135.36. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, President Joe Thornton, Jr. sold 36,432 shares of the stock in a transaction that occurred on Tuesday, September 19th. The stock was sold at an average price of $37.19, for a total value of $1,354,906.08. Following the completion of the transaction, the president now owns 525,090 shares in the company, valued at approximately $19,528,097.10. The disclosure for this sale can be found here. Insiders sold 302,658 shares of company stock worth $11,849,092 in the last 90 days. 5.70% of the stock is currently owned by corporate insiders.

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HFF Company Profile

HFF, Inc is a holding company. The Company holds the partnership interests in Holliday Fenoglio Fowler, L.P. and HFF Securities L.P. (together, the Operating Partnerships), held through the subsidiary HFF Partnership Holdings, LLC, and all of the outstanding shares of Holliday GP Corp. (Holliday GP).

Insider Buying and Selling by Quarter for HFF (NYSE:HF)

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