Media stories about HFF (NYSE:HF) have been trending somewhat positive on Sunday, according to Accern Sentiment Analysis. The research firm identifies positive and negative media coverage by analyzing more than 20 million blog and news sources. Accern ranks coverage of companies on a scale of -1 to 1, with scores nearest to one being the most favorable. HFF earned a coverage optimism score of 0.13 on Accern’s scale. Accern also gave media headlines about the financial services provider an impact score of 45.8455591077569 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the next several days.

Here are some of the media headlines that may have impacted Accern Sentiment’s analysis:

Several research firms recently weighed in on HF. ValuEngine upgraded HFF from a “hold” rating to a “buy” rating in a report on Saturday, July 28th. TheStreet upgraded HFF from a “c” rating to a “b-” rating in a report on Friday, July 27th. Finally, Zacks Investment Research downgraded HFF from a “buy” rating to a “strong sell” rating in a research report on Wednesday, May 2nd. Two research analysts have rated the stock with a sell rating, two have issued a hold rating and one has issued a buy rating to the company’s stock. HFF has an average rating of “Hold” and an average price target of $45.00.

HFF stock traded down $0.41 during mid-day trading on Friday, hitting $44.28. The company’s stock had a trading volume of 161,581 shares, compared to its average volume of 344,885. HFF has a one year low of $32.99 and a one year high of $51.74. The company has a market capitalization of $1.75 billion, a PE ratio of 17.93 and a beta of 0.99.

HFF (NYSE:HF) last posted its quarterly earnings results on Thursday, July 26th. The financial services provider reported $0.61 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.48 by $0.13. HFF had a return on equity of 37.50% and a net margin of 15.72%. The business had revenue of $153.73 million for the quarter, compared to the consensus estimate of $139.00 million. equities analysts anticipate that HFF will post 2.63 EPS for the current year.

HFF Company Profile

HFF, Inc provides commercial real estate and capital market services to the users and providers of capital primarily in the United States commercial real estate industry. The company offers debt placement services, such as construction and construction/mini-permanent loans, adjustable and fixed rate mortgages, entity level debts, mezzanine debts, forward delivery loans, tax exempt financing, and sale/leaseback financing to the owners of various properties comprising office, retail, industrial, hotel, multi-housing, student housing, self-storage, senior living, independent living, assisted living, nursing homes, condominiums and condominium conversions, mixed-use properties, and land.

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Insider Buying and Selling by Quarter for HFF (NYSE:HF)

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