Jumei International (NYSE:JMEI) and Secoo (NASDAQ:SECO) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, profitability, dividends and earnings.

Valuation & Earnings

This table compares Jumei International and Secoo’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Jumei International $894.03 million 0.37 -$5.68 million N/A N/A
Secoo $574.90 million 0.29 $20.60 million $0.76 17.11

Secoo has lower revenue, but higher earnings than Jumei International.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Jumei International and Secoo, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jumei International 0 0 0 0 N/A
Secoo 0 0 1 0 3.00

Secoo has a consensus price target of $18.00, indicating a potential upside of 38.46%. Given Secoo’s higher probable upside, analysts plainly believe Secoo is more favorable than Jumei International.

Profitability

This table compares Jumei International and Secoo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Jumei International N/A N/A N/A
Secoo 3.25% 11.39% 6.76%

Insider & Institutional Ownership

7.5% of Jumei International shares are owned by institutional investors. Comparatively, 19.2% of Secoo shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Secoo beats Jumei International on 7 of the 9 factors compared between the two stocks.

Jumei International Company Profile

Jumei International Holding Limited operates as an online retailer of beauty products in the People's Republic of China. The company offers beauty products, such as cosmetics, skin care, cosmetic applicators, fragrance, and body care products; and beauty products for men, and baby and children. It also provides apparel and other lifestyle products, including women's wear, footwear, lingerie, handbags and luggage, men's wear, sportswear and sporting goods, accessories, home goods, and other lifestyle products, as well as baby, children, and maternity products; and snacks, cereals, and health supplements. The company sells its products through Jumei.com and Jumeiglobal.com Websites, mobile platform, and physical stores. Jumei International Holding Limited was founded in 2009 and is headquartered in Beijing, the People's Republic of China.

Secoo Company Profile

Secoo Holding Limited, through its subsidiaries, operates an integrated online and offline shopping platform in the People's Republic of China and internationally. The company provides upscale brand products and services, including bags, watches, women's and men's wear, footwear, children's wear, sportswear, cosmetics and skin care products, jewelry, accessories, automobiles, home goods, fine food and beverage products, arts, and Chinese original products, as well as lifestyle services through its Website, mobile applications, and offline experience centers. It also offers its Website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Secoo Holding Limited has a strategic alliance with Parkson Group. The company was founded in 2011 and is headquartered in Beijing, China.

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