FleetMatics Group (NYSE: FLTX) and PROS (NYSE:PRO) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and profitability.

Insider & Institutional Ownership

95.9% of FleetMatics Group shares are held by institutional investors. Comparatively, 93.4% of PROS shares are held by institutional investors. 18.9% of PROS shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares FleetMatics Group and PROS’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
FleetMatics Group N/A N/A N/A $0.53 113.21
PROS $153.28 million 5.45 -$75.22 million ($2.55) -10.27

FleetMatics Group has higher revenue, but lower earnings than PROS. PROS is trading at a lower price-to-earnings ratio than FleetMatics Group, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings for FleetMatics Group and PROS, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FleetMatics Group 0 0 0 0 N/A
PROS 0 1 4 0 2.80

PROS has a consensus price target of $33.25, suggesting a potential upside of 26.96%. Given PROS’s higher probable upside, analysts plainly believe PROS is more favorable than FleetMatics Group.

Profitability

This table compares FleetMatics Group and PROS’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
FleetMatics Group -0.96% -0.98% -0.76%
PROS -48.93% -2,114.05% -16.82%

Summary

FleetMatics Group beats PROS on 5 of the 9 factors compared between the two stocks.

FleetMatics Group Company Profile

Fleetmatics Group Limited, formerly Fleetmatics Group PLC, is a holding company. The Company is a provider of mobile workforce solutions for service-based businesses of all sizes delivered as software-as-a-service (SaaS). The Company’s mobile software platform enables businesses to manage their local fleets of commercial vehicles. The Company offers Web-based and mobile application solutions that provide fleet operators with access to vehicle location, fuel usage, speed and mileage and others into their mobile workforce. The Company’s product offerings include Fleetmatics REVEAL, a business intelligence-based fleet management solution for small and midsize businesses (SMBs); Fleetmatics REVEAL+, which extends Fleetmatics REVEAL to larger enterprises, and Fleetmatics WORK, a field service management solution. Its fleet management offering consists of tracking alerts, route replay, timeline view, places, driver-centricity and money-based metrics.

PROS Company Profile

PROS Holdings, Inc. (PROS) is a provider of revenue and profit realization solutions. The Company provides its solutions to enterprises across the manufacturing, distribution, services, and travel industries, including automotive and industrial, business-to-business (B2B) services, cargo, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech and travel. The Company offers its solutions through a software-as-a-service (SaaS) delivery model, as well as on a perpetual or term license basis. The Company also provides professional services to implement its software applications, as well as business consulting. In addition, the Company provides product maintenance and support to its customers through which they receive unspecified upgrades, maintenance releases and bug fixes during the term of the support period on a when-and-if-available basis. Its cloud solutions for revenue and profit realization include SellingPRO, PricingPRO and RevenuePRO.

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