NU (NYSE:NU – Get Free Report) and Tokens.com (OTC:SMURF – Get Free Report) are both business services companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, analyst recommendations, risk, profitability, institutional ownership and earnings.
Valuation and Earnings
This table compares NU and Tokens.com’s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| NU | $8.03 billion | 7.01 | $1.03 billion | $0.21 | 57.12 |
| Tokens.com | $740,000.00 | 14.71 | -$10.14 million | -0.02 | -4.50 |
NU has higher revenue and earnings than Tokens.com. Tokens.com is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| NU | 0 | 2 | 6 | 0 | 2.75 |
| Tokens.com | 0 | 1 | 0 | 0 | 2.00 |
NU currently has a consensus target price of $10.00, suggesting a potential downside of 16.63%. Given NU’s stronger consensus rating and higher probable upside, research analysts clearly believe NU is more favorable than Tokens.com.
Profitability
This table compares NU and Tokens.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| NU | 12.84% | 20.02% | 3.26% |
| Tokens.com | -688.37% | -39.63% | -36.72% |
Insider and Institutional Ownership
80.9% of NU shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
NU beats Tokens.com on 11 of the 12 factors compared between the two stocks.
About NU
Nu Holdings Ltd. provides digital banking platform and digital financial services in Brazil, Mexico, Colombia, and internationally. It offers Nu credit and debit cards; Ultraviolet credit and debit cards; and mobile payment solutions for NuAccount customers to make and receive transfers, pay bills, and make everyday purchases through their mobile phones. The company provides savings solutions, such as Nu Personal Accounts, a digital account solution that supports all personal finance activities, from daily purchases and money transfers to savings; and Nu business accounts designed specifically for entrepreneur customers and their businesses. In addition, it offers NuCrypto, a solution for buying and selling cryptocurrencies through the Nu app; NuInvest, an investment product that provides equity, fixed-income, options, and ETF products, as well as multimarket funds with curated asset allocations based on the customer's risk profile and financial position; personal unsecured loans; in-app buy now pay later' solution for Nu card customers to pay credit and debit purchases, and banking payment slips over time in up to twelve installments; and NuInsurance protecting solutions to help its customers secure life insurance and funeral benefits. The company was founded in 2013 and is headquartered in Sao Paulo, Brazil.
About Tokens.com
Tokens.com Corp. provides blockchain verification services through proof-of-stake technology. The company's technology secures blockchain networks through proof-of-stake technology to support the growth of decentralized finance applications. It also provides web3 technology services for metaverses, non-fungible tokens, and ecomm3, as well as consulting services; and builds web3 games. Tokens.com Corp. is based in Toronto, Canada.
Receive News & Ratings for NU Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for NU and related companies with MarketBeat.com's FREE daily email newsletter.
