Head-To-Head Review: Redfin (NASDAQ:RDFN) and Douglas Elliman (NYSE:DOUG)

Redfin (NASDAQ:RDFNGet Rating) and Douglas Elliman (NYSE:DOUGGet Rating) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

Insider and Institutional Ownership

97.9% of Redfin shares are held by institutional investors. Comparatively, 66.5% of Douglas Elliman shares are held by institutional investors. 5.2% of Redfin shares are held by company insiders. Comparatively, 7.7% of Douglas Elliman shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares Redfin and Douglas Elliman’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Redfin $1.92 billion 0.58 -$109.61 million ($1.62) -6.41
Douglas Elliman $1.35 billion 0.34 $98.84 million N/A N/A

Douglas Elliman has lower revenue, but higher earnings than Redfin.

Analyst Recommendations

This is a breakdown of recent ratings for Redfin and Douglas Elliman, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Redfin 1 12 1 0 2.00
Douglas Elliman 0 0 1 0 3.00

Redfin currently has a consensus target price of $22.00, suggesting a potential upside of 111.95%. Douglas Elliman has a consensus target price of 8.50, suggesting a potential upside of 49.12%. Given Redfin’s higher probable upside, equities analysts clearly believe Redfin is more favorable than Douglas Elliman.


This table compares Redfin and Douglas Elliman’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Redfin -7.31% -53.87% -8.07%
Douglas Elliman N/A N/A N/A


Douglas Elliman beats Redfin on 6 of the 10 factors compared between the two stocks.

About Redfin

(Get Rating)

Redfin Corporation operates as a residential real estate brokerage company in the United States and Canada. The company operates an online real estate marketplace and provides real estate services, including assisting individuals in the purchase or sell of home. It also provides title and settlement services; originates and sells mortgages; and buys and sells homes. The company was formerly known as Appliance Computing Inc. and changed its name to Redfin Corporation in May 2006. Redfin Corporation was incorporated in 2002 and is headquartered in Seattle, Washington.

About Douglas Elliman

(Get Rating)

Douglas Elliman Inc. engages in the real estate services and property technology investment business in the United States. It operates in two segments, Real Estate Brokerage, and Corporate and Other. The company conducts residential real estate brokerage operations. It has approximately 100 offices with approximately 6,500 real estate agents in the New York metropolitan areas, as well as in Florida, California, Connecticut, Massachusetts, Colorado, New Jersey, and Texas. Douglas Elliman Inc. was founded in 1911 and is headquartered in Miami, Florida. Douglas Elliman Inc.(NYSE:DOUG) operates independently of Vector Group Ltd. as of December 29, 2021.

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