Assurant (NYSE: AIZ) and Brighthouse Financial (NYSE:BHF) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings and institutional ownership.


Assurant pays an annual dividend of $2.12 per share and has a dividend yield of 2.2%. Brighthouse Financial does not pay a dividend. Assurant pays out 27.9% of its earnings in the form of a dividend. Assurant has raised its dividend for 13 consecutive years.


This table compares Assurant and Brighthouse Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Assurant 6.53% 6.70% 0.95%
Brighthouse Financial 12.15% 6.26% 0.44%

Earnings & Valuation

This table compares Assurant and Brighthouse Financial’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Assurant $6.74 billion 0.76 $864.39 million $7.60 12.56
Brighthouse Financial N/A N/A N/A N/A N/A

Assurant has higher revenue and earnings than Brighthouse Financial.

Insider and Institutional Ownership

90.8% of Assurant shares are held by institutional investors. 0.8% of Assurant shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Assurant and Brighthouse Financial, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Assurant 1 1 1 0 2.00
Brighthouse Financial 1 8 1 0 2.00

Assurant presently has a consensus target price of $98.33, suggesting a potential upside of 3.03%. Brighthouse Financial has a consensus target price of $71.22, suggesting a potential upside of 28.70%. Given Brighthouse Financial’s higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Assurant.


Assurant beats Brighthouse Financial on 7 of the 10 factors compared between the two stocks.

About Assurant

Assurant, Inc. is a provider of risk management solutions in the housing and lifestyle markets. The Company operates in North America, Latin America, Europe and Asia. The Company’s segments include Global Housing, Global Lifestyle and Global Preneed. Through its Global Housing segment, it provides lender-placed homeowners, manufactured housing and flood insurance; renters insurance and related products (multi-family housing business), and field services, valuation services and other property risk management services (mortgage solutions business). Through its Global Lifestyle segment, it provides mobile device protection products and related services and extended service products and related services for consumer electronics and appliances (global connected living business); vehicle protection services, and credit insurance. The Global Preneed segment provides pre-funded funeral insurance and annuity products. Its Global Preneed Segment operates in the United States and Canada.

About Brighthouse Financial

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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