TechTarget (NASDAQ:TTGT) and Cass Information Systems (NASDAQ:CASS) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, earnings, analyst recommendations, institutional ownership and profitability.

Dividends

Cass Information Systems pays an annual dividend of $1.04 per share and has a dividend yield of 1.6%. TechTarget does not pay a dividend. Cass Information Systems has increased its dividend for 13 consecutive years.

Profitability

This table compares TechTarget and Cass Information Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TechTarget 10.24% 9.77% 7.00%
Cass Information Systems 19.62% 13.18% 1.86%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for TechTarget and Cass Information Systems, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget 0 2 2 0 2.50
Cass Information Systems 0 0 0 0 N/A

TechTarget presently has a consensus price target of $23.25, suggesting a potential upside of 17.66%. Given TechTarget’s higher probable upside, equities research analysts clearly believe TechTarget is more favorable than Cass Information Systems.

Earnings & Valuation

This table compares TechTarget and Cass Information Systems’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TechTarget $108.56 million 5.02 $6.80 million $0.24 82.33
Cass Information Systems $135.30 million 5.93 $25.01 million N/A N/A

Cass Information Systems has higher revenue and earnings than TechTarget.

Insider and Institutional Ownership

59.1% of TechTarget shares are owned by institutional investors. Comparatively, 52.6% of Cass Information Systems shares are owned by institutional investors. 27.1% of TechTarget shares are owned by insiders. Comparatively, 4.9% of Cass Information Systems shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility and Risk

TechTarget has a beta of 1.07, meaning that its stock price is 7% more volatile than the S&P 500. Comparatively, Cass Information Systems has a beta of 1.03, meaning that its stock price is 3% more volatile than the S&P 500.

About TechTarget

TechTarget, Inc. provides specialized online content for buyers of enterprise information technology (IT) products and services in the United States, the United Kingdom, and internationally. It also provides purchase-intent marketing and sales services for enterprise technology vendors; and customized marketing programs that integrate demand generation and brand marketing, as well as advertising techniques, which enable IT vendors to identify, reach, and influence corporate IT decision makers who are researching specific IT purchases. The company offers online services, including IT Deal Alert, core online, demand solutions, brand solutions, and custom content creation. It also operates an integrated content platform that consists of a network of approximately 140 Websites that focus on a specific IT sector, such as storage, security, networking, or business applications. In addition, the company enables registered members to conduct their pre-purchase research by accessing vendor supplied content through a network of Websites. TechTarget, Inc. was founded in 1999 and is headquartered in Newton, Massachusetts.

About Cass Information Systems

Cass Information Systems, Inc. provides payment and information processing services to manufacturing, distribution, and retail enterprises in the United States. It operates through two segments, Information Services and Banking Services. The company's services include freight invoice rating, payment processing, auditing, and the generation of accounting and transportation information. It also processes and pays energy invoices, including electricity, gas, waste, and other facility related expenses; and provides telecommunications expense management solutions comprising bill processing, audit, and payment services for telephone, data line, wireless, and communication equipment expenses. In addition, the company, through its banking subsidiary, Cass Commercial Bank, provides a range of commercial banking products and services, such as checking, savings, and time deposit accounts; commercial and commercial real estate loans; and other cash management services to privately owned businesses, and churches and church-related ministries. It operates through its banking facility near downtown St. Louis, Missouri; operating branch in the Bridgeton, Missouri; and additional leased facilities in Fenton, Missouri, Santa Ana, California, and Colorado Springs, Colorado. The company was formerly known as Cass Commercial Corporation and changed its name to Cass Information Systems, Inc. in January 2001. Cass Information Systems, Inc. was founded in 1906 and is headquartered in St. Louis, Missouri.

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