McDonald’s Corporation (NYSE: MCD) is one of 22 public companies in the “Quick Service Restaurants” industry, but how does it contrast to its rivals? We will compare McDonald’s Corporation to similar companies based on the strength of its profitability, valuation, institutional ownership, analyst recommendations, risk, dividends and earnings.

Institutional and Insider Ownership

67.9% of McDonald’s Corporation shares are held by institutional investors. Comparatively, 79.8% of shares of all “Quick Service Restaurants” companies are held by institutional investors. 0.2% of McDonald’s Corporation shares are held by insiders. Comparatively, 16.3% of shares of all “Quick Service Restaurants” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and target prices for McDonald’s Corporation and its rivals, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
McDonald’s Corporation 0 9 22 0 2.71
McDonald’s Corporation Competitors 326 1459 1665 85 2.43

McDonald’s Corporation presently has a consensus target price of $162.16, indicating a potential upside of 1.43%. As a group, “Quick Service Restaurants” companies have a potential upside of 12.21%. Given McDonald’s Corporation’s rivals higher probable upside, analysts plainly believe McDonald’s Corporation has less favorable growth aspects than its rivals.

Volatility and Risk

McDonald’s Corporation has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500. Comparatively, McDonald’s Corporation’s rivals have a beta of 0.53, meaning that their average share price is 47% less volatile than the S&P 500.


McDonald’s Corporation pays an annual dividend of $3.76 per share and has a dividend yield of 2.4%. McDonald’s Corporation pays out 61.5% of its earnings in the form of a dividend. As a group, “Quick Service Restaurants” companies pay a dividend yield of 1.5% and pay out 43.1% of their earnings in the form of a dividend. McDonald’s Corporation has increased its dividend for 40 consecutive years.

Earnings and Valuation

This table compares McDonald’s Corporation and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
McDonald’s Corporation $24.18 billion $9.60 billion 26.17
McDonald’s Corporation Competitors $3.06 billion $846.52 million 29.55

McDonald’s Corporation has higher revenue and earnings than its rivals. McDonald’s Corporation is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


This table compares McDonald’s Corporation and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
McDonald’s Corporation 21.00% -264.89% 16.21%
McDonald’s Corporation Competitors 6.77% 13.89% 8.31%


McDonald’s Corporation beats its rivals on 8 of the 15 factors compared.

McDonald’s Corporation Company Profile

McDonald’s Corporation (McDonald’s) operates and franchises McDonald’s restaurants. The Company’s restaurants serve a locally relevant menu of food and drinks sold at various price points in over 100 countries. The Company’s segments include U.S., International Lead Markets, High Growth Markets, and Foundational Markets and Corporate. The U.S. segment focuses on offering a platform for authentic ingredients that allows customers to customize their sandwiches. Its High Growth Markets segment includes its operations in markets, such as China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets. The International Lead markets segment includes the Company’s operations in various markets, such as Australia, Canada, France, Germany, the United Kingdom and related markets. The Foundational markets and Corporate segment is engaged in operating restaurants and increasing convenience to customers, including through drive-thru and delivery.

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