Great Elm Capital Group (NASDAQ:GEC) and McorpCX (OTCMKTS:MCCX) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, profitability, earnings, dividends and valuation.

Profitability

This table compares Great Elm Capital Group and McorpCX’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Great Elm Capital Group N/A -14.90% -7.38%
McorpCX -9.64% -20.30% -16.76%

Analyst Ratings

This is a breakdown of recent ratings and price targets for Great Elm Capital Group and McorpCX, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great Elm Capital Group 0 0 0 0 N/A
McorpCX 0 0 0 0 N/A

Valuation and Earnings

This table compares Great Elm Capital Group and McorpCX’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Great Elm Capital Group $5.93 million 15.33 -$11.06 million N/A N/A
McorpCX $2.51 million 0.94 -$410,000.00 N/A N/A

McorpCX has lower revenue, but higher earnings than Great Elm Capital Group.

Insider and Institutional Ownership

45.7% of Great Elm Capital Group shares are owned by institutional investors. 17.0% of Great Elm Capital Group shares are owned by insiders. Comparatively, 29.9% of McorpCX shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Great Elm Capital Group beats McorpCX on 6 of the 8 factors compared between the two stocks.

Great Elm Capital Group Company Profile

Great Elm Capital Group, Inc., through its subsidiaries, engages in investment management and real estate property rental businesses. It provides investment advisory services. The company was formerly known as Unwired Planet, Inc. and changed its name to Great Elm Capital Group, Inc. in June 2016. Great Elm Capital Group, Inc. was founded in 1994 and is headquartered in Waltham, Massachusetts.

McorpCX Company Profile

McorpCX, Inc. provides customer experience management solutions and software-enabled consulting services in the United States. It develops and delivers technology-enabled products and professional services that are designed to help corporations and enhance their customer listening and customer experience management capabilities. The company offers Touchpoint Mapping On-Demand, a research-based online software-as-a-service (SaaS) solution designed to provide insights to organizations that enhance customer and employee experience, brand, and loyalty for customer-centric organizations to measure and gather customer data across various touchpoints, channels, and interactions with their customers. It also provides McorpCX | Persona, an online SaaS solution for developing and managing customer persona, as well as automating the currently manual process of developing, managing, and sharing persona across corporations. In addition, it offers professional and related consulting services, including customer experience management consulting in the areas of research, strategy development, planning, education, training, and best practices. The company was formerly known as Touchpoint Metrics, Inc. and changed its name to McorpCX, Inc. in June 2015. McorpCX, Inc. was founded in 2001 and is headquartered in San Francisco, California.

Receive News & Ratings for Great Elm Capital Group Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Great Elm Capital Group and related companies with MarketBeat.com's FREE daily email newsletter.