Crawford & (NYSE: CRD.B) and Brighthouse Financial (NYSE:BHF) are both multiline insurance & brokers – nec companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, valuation and earnings.

Valuation & Earnings

This table compares Crawford & and Brighthouse Financial’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Crawford & $1.18 billion 0.54 $35.96 million $0.64 17.75
Brighthouse Financial N/A N/A N/A ($23.47) -2.46

Crawford & has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Crawford &, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Crawford & and Brighthouse Financial, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crawford & 0 0 0 0 N/A
Brighthouse Financial 1 12 1 0 2.00

Brighthouse Financial has a consensus price target of $68.92, indicating a potential upside of 19.19%. Given Brighthouse Financial’s higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Crawford &.

Institutional & Insider Ownership

16.8% of Crawford & shares are held by institutional investors. 51.0% of Crawford & shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Crawford & and Brighthouse Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Crawford & 3.17% 26.83% 5.69%
Brighthouse Financial 12.14% 6.26% 0.44%

Dividends

Crawford & pays an annual dividend of $0.20 per share and has a dividend yield of 1.8%. Brighthouse Financial does not pay a dividend. Crawford & pays out 31.3% of its earnings in the form of a dividend.

Summary

Crawford & beats Brighthouse Financial on 7 of the 11 factors compared between the two stocks.

Crawford & Company Profile

Crawford & Company (Crawford) is an independent provider of claims management solutions to insurance and self-insured entities. The Company’s Crawford Solution offers claims services, business process outsourcing and consulting services for various product lines, including property and casualty claims management; workers’ compensation claims and medical management, and legal settlement administration. Crawford conducts its operations through four segments: U.S. Services, which primarily serves the property and casualty insurance company markets in the United States; International, which serves the property and casualty insurance company, and self-insurance markets outside the United States; Broadspire, which serves the self-insurance marketplace, primarily in the United States, and Garden City Group, which serves the class action, regulatory, mass tort, bankruptcy and other legal settlement markets, primarily in the United States.

Brighthouse Financial Company Profile

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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