Conagra Brands (NYSE: CAG) and Kraft Foods Group (NASDAQ:KRFTV) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, risk, earnings and profitability.

Institutional & Insider Ownership

78.4% of Conagra Brands shares are owned by institutional investors. 0.8% of Conagra Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings for Conagra Brands and Kraft Foods Group, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Conagra Brands 1 2 7 0 2.60
Kraft Foods Group 0 0 0 0 N/A

Conagra Brands presently has a consensus target price of $42.67, suggesting a potential upside of 27.97%. Given Conagra Brands’ higher probable upside, research analysts plainly believe Conagra Brands is more favorable than Kraft Foods Group.


Conagra Brands pays an annual dividend of $0.85 per share and has a dividend yield of 2.5%. Kraft Foods Group does not pay a dividend. Conagra Brands pays out 60.3% of its earnings in the form of a dividend.

Valuation and Earnings

This table compares Conagra Brands and Kraft Foods Group’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Conagra Brands $7.74 billion 1.79 $1.37 billion $1.41 23.65
Kraft Foods Group N/A N/A N/A N/A N/A

Conagra Brands has higher revenue and earnings than Kraft Foods Group.


This table compares Conagra Brands and Kraft Foods Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Conagra Brands 7.83% 18.35% 7.29%
Kraft Foods Group 9.86% 38.66% 7.47%


Conagra Brands beats Kraft Foods Group on 6 of the 10 factors compared between the two stocks.

Conagra Brands Company Profile

Conagra Brands, Inc., formerly ConAgra Foods, Inc., operates as a packaged food company. The Company operates through two segments: Consumer Foods and Commercial Foods. The Company sells branded and customized food products, as well as commercially branded foods. It also supplies vegetable, spice and grain products to a range of restaurants, foodservice operators and commercial customers. Conagra Foodservice offers products to restaurants, retailers, commercial customers and other foodservice suppliers. The Company also operates in the countries outside the United States, such as Canada and Mexico. The Company’s brands include Marie Callender’s, Healthy Choice, Slim Jim, Hebrew National, Orville Redenbacher’s, Peter Pan, Reddi-wip, PAM, Snack Pack, Banquet, Chef Boyardee, Egg Beaters, Rosarita, Fleischmann’s and Hunt’s. The Company sells its products in grocery, convenience, mass merchandise and club stores.

Kraft Foods Group Company Profile

Kraft Foods Group, Inc. is a consumer packaged food and beverage company. The Company manufactures and markets food and beverage products, including cheese, meats, refreshment beverages, coffee, packaged dinners, refrigerated meals, snack nuts, dressings, and other grocery products, primarily in the United States and Canada. Its product categories span breakfast, lunch and dinner meal occasions. The Company operates in six segments: Cheese, Refrigerated Meals, Beverages, Meals & Desserts, Enhancers & Snack Nuts and Canada. Its brand portfolio consists of various food brands in North America, including Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese, and over 25 other brands. The Company operates around 36 manufacturing and processing facilities, 34 in the United States and two in Canada. It sells products to supermarket chains, wholesalers, supercenters, club stores, distributors and convenience stores, among others.

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