Shiseido (OTCMKTS: SSDOY) and Church & Dwight (NYSE:CHD) are both large-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, dividends, valuation, profitability, institutional ownership, risk and analyst recommendations.

Risk & Volatility

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Shiseido has a beta of 0.56, indicating that its share price is 44% less volatile than the S&P 500. Comparatively, Church & Dwight has a beta of 0.43, indicating that its share price is 57% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Shiseido and Church & Dwight, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Shiseido 0 0 0 0 N/A
Church & Dwight 4 6 5 0 2.07

Church & Dwight has a consensus target price of $51.67, indicating a potential upside of 6.79%. Given Church & Dwight’s higher probable upside, analysts plainly believe Church & Dwight is more favorable than Shiseido.

Dividends

Church & Dwight pays an annual dividend of $0.87 per share and has a dividend yield of 1.8%. Shiseido does not pay a dividend. Church & Dwight pays out 29.8% of its earnings in the form of a dividend. Shiseido has increased its dividend for 12 consecutive years.

Institutional & Insider Ownership

0.1% of Shiseido shares are owned by institutional investors. Comparatively, 83.6% of Church & Dwight shares are owned by institutional investors. 2.0% of Church & Dwight shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Shiseido and Church & Dwight’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Shiseido $8.97 billion 2.67 $202.92 million $0.49 122.35
Church & Dwight $3.78 billion 3.13 $743.40 million $2.92 16.57

Church & Dwight has lower revenue, but higher earnings than Shiseido. Church & Dwight is trading at a lower price-to-earnings ratio than Shiseido, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Shiseido and Church & Dwight’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Shiseido 2.18% 15.66% 6.89%
Church & Dwight 19.69% 24.95% 9.40%

Summary

Church & Dwight beats Shiseido on 11 of the 16 factors compared between the two stocks.

Shiseido Company Profile

Shiseido Company, Limited is engaged in the business of the production and sale of cosmetics. The Company operates through two segments: Japan Business and Global Business. The Company’s Japan Business segment includes the Japan business, which includes the production and sale of cosmetics, cosmetics accessories and toiletries, and the healthcare business, which includes the production and sale of health and beauty foods, and over-the-counter drugs. The Japan Business segment is also engaged in the production and sale of non-Shiseido-brand products and mail-order products, and other businesses. The Company’s Global Business segment covers the overseas cosmetics business, which includes the production and sale of cosmetics, cosmetics accessories and toiletries, and the domestic and overseas professional business, which includes the production and sale of beauty salon products and other businesses. In addition, the Company is involved in the restaurant business.

Church & Dwight Company Profile

Church & Dwight Co., Inc. develops, manufactures and markets a range of household, personal care and specialty products. The Company’s segments include Consumer Domestic, Consumer International and Specialty Products Division (SPD). The Company also sells specialty products to industrial customers and distributors. The Consumer Domestic segment includes various brands, as well as other household and personal care products, such as KABOOM cleaning products, ARRID antiperspirant, CLOSE-UP and AIM toothpastes and SIMPLY SALINE nasal saline moisturizer. The Consumer International segment markets a range of personal care products, household and over-the-counter products in international markets, including Canada, France, China, Australia, the United Kingdom, Mexico and Brazil. The Company’s SPD segment is a producer of sodium bicarbonate, which it sells together with other specialty inorganic chemicals for various industrial, institutional, medical and food applications.

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