Head to Head Analysis: ViacomCBS (NASDAQ:VIACA) & ViacomCBS (NASDAQ:VIAC)

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ViacomCBS (NASDAQ:VIAC) and ViacomCBS (NASDAQ:VIACA) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.

Earnings & Valuation

This table compares ViacomCBS and ViacomCBS’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ViacomCBS $27.81 billion 0.89 $3.31 billion $5.01 7.98
ViacomCBS $27.81 billion 0.98 $3.31 billion N/A N/A

Institutional & Insider Ownership

80.5% of ViacomCBS shares are held by institutional investors. Comparatively, 1.2% of ViacomCBS shares are held by institutional investors. 0.3% of ViacomCBS shares are held by company insiders. Comparatively, 1.7% of ViacomCBS shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


This table compares ViacomCBS and ViacomCBS’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ViacomCBS 5.22% 18.58% 5.23%
ViacomCBS 5.22% 18.58% 5.23%

Volatility & Risk

ViacomCBS has a beta of 1.79, suggesting that its stock price is 79% more volatile than the S&P 500. Comparatively, ViacomCBS has a beta of 1.55, suggesting that its stock price is 55% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and target prices for ViacomCBS and ViacomCBS, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ViacomCBS 6 10 8 0 2.08
ViacomCBS 0 0 0 0 N/A

ViacomCBS presently has a consensus price target of $47.08, indicating a potential upside of 17.81%. Given ViacomCBS’s higher probable upside, analysts clearly believe ViacomCBS is more favorable than ViacomCBS.


ViacomCBS pays an annual dividend of $0.96 per share and has a dividend yield of 2.4%. ViacomCBS pays an annual dividend of $0.96 per share and has a dividend yield of 2.2%. ViacomCBS pays out 19.2% of its earnings in the form of a dividend. ViacomCBS has increased its dividend for 1 consecutive years. ViacomCBS is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.


ViacomCBS beats ViacomCBS on 6 of the 10 factors compared between the two stocks.

ViacomCBS Company Profile

ViacomCBS, Inc. operates as a mass media company, which creates and distributes content across a variety of platforms to audiences around the world. It operates its business through following segments: Entertainment, Cable Networks, Publishing, and Local Media. The Entertainment segment is composed of the CBS Television Network, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Interactive, and CBS Films as well as the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks includes Showtime Networks, CBS Sports Network, and Smithsonian Networks. The Publishing segment manages the Simon & Schuster’s consumer book publishing business with imprints such as Simon & Schuster, Pocket Books, Scribner, and Atria Books. The Local Media segment handles the CBS Television Stations, and CBS Local Digital Media, with revenues generated primarily from advertising sales and retransmission fees. The company was founded by Sumner Murray Redstone in 1986 and is headquartered in New York, NY.

ViacomCBS Company Profile

ViacomCBS Inc. operates as a media and entertainment company worldwide. The company operates through TV Entertainment, Cable Networks, and Filmed Entertainment segments. The TV Entertainment segment distributes a schedule of news and public affairs broadcasts, and sports and entertainment programming; acquires or develops, and schedules programming on the CBS Television Network that includes primetime comedies and dramas, reality, specials, kids' programs, daytime dramas, game shows, and late night programs; produces or distributes talk shows, court shows, game shows, and newsmagazines; owns and operates 29 broadcast television stations; and operates CBS Sports Network, a 24/7 cable program service that provides college sports and related content, as well as streaming and cable subscription services. The Cable Networks segment creates and acquires programming for distribution and viewing on various media platforms, including subscription cable networks, subscription streaming, and basic cable networks. The Filmed Entertainment segment develops, produces, finances, acquires, and distributes films. The company was formerly known as CBS Corporation and changed its name to ViacomCBS Inc. in December 2019. ViacomCBS Inc. was incorporated in 1986 and is headquartered in New York, New York.

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