Tractor Supply (NASDAQ:TSCO) and AeroGrow International (OTCMKTS:AERO) are both retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, valuation, risk, earnings, dividends, analyst recommendations and institutional ownership.


This table compares Tractor Supply and AeroGrow International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tractor Supply 6.54% 36.23% 16.51%
AeroGrow International 2.01% 5.82% 3.73%

Earnings and Valuation

This table compares Tractor Supply and AeroGrow International’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Tractor Supply $7.26 billion 1.52 $422.59 million $3.33 27.17
AeroGrow International $32.30 million 2.50 -$440,000.00 N/A N/A

Tractor Supply has higher revenue and earnings than AeroGrow International.


Tractor Supply pays an annual dividend of $1.24 per share and has a dividend yield of 1.4%. AeroGrow International does not pay a dividend. Tractor Supply pays out 37.2% of its earnings in the form of a dividend. Tractor Supply has raised its dividend for 7 consecutive years.

Analyst Recommendations

This is a summary of current ratings and target prices for Tractor Supply and AeroGrow International, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tractor Supply 0 11 13 0 2.54
AeroGrow International 0 0 0 0 N/A

Tractor Supply currently has a consensus target price of $87.29, indicating a potential downside of 3.53%. Given Tractor Supply’s higher probable upside, equities research analysts clearly believe Tractor Supply is more favorable than AeroGrow International.

Institutional and Insider Ownership

81.9% of Tractor Supply shares are held by institutional investors. Comparatively, 0.0% of AeroGrow International shares are held by institutional investors. 1.6% of Tractor Supply shares are held by company insiders. Comparatively, 12.8% of AeroGrow International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk and Volatility

Tractor Supply has a beta of 1.22, suggesting that its share price is 22% more volatile than the S&P 500. Comparatively, AeroGrow International has a beta of 0.85, suggesting that its share price is 15% less volatile than the S&P 500.


Tractor Supply beats AeroGrow International on 11 of the 15 factors compared between the two stocks.

About Tractor Supply

Tractor Supply Company operates rural lifestyle retail stores in the United States. The company offers a selection of merchandise, including equine, livestock, pet, and small animal products necessary for their health, care, growth, and containment; hardware, truck, towing, and tool products; seasonal products, such as heating products, lawn and garden items, power equipment, gifts, and toys; work/recreational clothing and footwear; and maintenance products for agricultural and rural use. As of December 30, 2017, it operated 1,853 retail stores in 49 states. The company operates its retail stores under the Tractor Supply Company, Del's Feed & Farm Supply, and Petsense names. It also operates e-commerce Websites, and The company sells its products to recreational farmers, ranchers, and others, as well as tradesmen and small businesses. Tractor Supply Company was founded in 1938 and is headquartered in Brentwood, Tennessee.

About AeroGrow International

AeroGrow International, Inc. engages in the development, marketing, direct-selling, and wholesale of indoor garden systems to consumers and retailers in the United States, Canada, and various countries in Europe. The company's principal products include indoor gardens and proprietary seed pod kits that allow consumers to grow vegetables, such as tomatoes, chili peppers, and salad greens; fresh herbs comprising cilantro, chives, basil, dill, oregano, and mint; and flowers, which comprise petunias, snapdragons, geraniums, and vinca. It also provides grow lights and a patented nutrient formula, as well as various cooking, gardening, and decor accessories. The company offers its in-home garden systems under the AeroGardens name. Its products are used in the gardening, cooking, healthy eating, and home and office d├ęcor markets. It also provides its products through direct-to-consumer sales channels, including direct mail catalogue, email marketing, and Internet marketing. The company was founded in 2002 and is headquartered in Boulder, Colorado. AeroGrow International, Inc. is a subsidiary of SMG Growing Media, Inc.

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