OneSmart International Edun Gr (NYSE:ONE) and Lincoln Educational Services (NASDAQ:LINC) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, earnings, risk, valuation, analyst recommendations and institutional ownership.

Profitability

This table compares OneSmart International Edun Gr and Lincoln Educational Services’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
OneSmart International Edun Gr N/A N/A N/A
Lincoln Educational Services -1.85% -12.10% -3.77%

Institutional and Insider Ownership

20.0% of OneSmart International Edun Gr shares are owned by institutional investors. Comparatively, 62.9% of Lincoln Educational Services shares are owned by institutional investors. 12.7% of OneSmart International Edun Gr shares are owned by company insiders. Comparatively, 6.1% of Lincoln Educational Services shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares OneSmart International Edun Gr and Lincoln Educational Services’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
OneSmart International Edun Gr $311.32 million 4.66 $39.16 million N/A N/A
Lincoln Educational Services $261.85 million 0.22 -$11.48 million ($0.48) -4.88

OneSmart International Edun Gr has higher revenue and earnings than Lincoln Educational Services.

Analyst Recommendations

This is a summary of current ratings and price targets for OneSmart International Edun Gr and Lincoln Educational Services, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSmart International Edun Gr 0 2 0 0 2.00
Lincoln Educational Services 0 0 1 0 3.00

OneSmart International Edun Gr presently has a consensus price target of $14.80, indicating a potential upside of 66.11%. Lincoln Educational Services has a consensus price target of $3.50, indicating a potential upside of 49.57%. Given OneSmart International Edun Gr’s higher possible upside, analysts clearly believe OneSmart International Edun Gr is more favorable than Lincoln Educational Services.

Summary

OneSmart International Edun Gr beats Lincoln Educational Services on 8 of the 11 factors compared between the two stocks.

OneSmart International Edun Gr Company Profile

OneSmart International Education Group Limited provides tutoring services for kindergarten and primary, middle, and high schools in the People's Republic of China. It offers young children services, including Chinese language and computer programming under the HappyMath brand; and English tutoring services focusing on early childhood under the brand FasTrack English brand. The company also provides language and culture programs, such as English language study under the OneSmart Elite English brand; overseas study test preparation services under the OneSmart overseas Language Training brand; and summer and winter study tours under the OneSmart Study Camp brand. As of November 30, 2017, it operated a network of 225 study centers across 42 cities in China. The company was formerly known as OneSmart Education Group Limited. OneSmart International Education Group Limited was incorporated in 2017 and is headquartered in Shanghai, the People's Republic of China.

Lincoln Educational Services Company Profile

Lincoln Educational Services Corporation, together with its subsidiaries, provides various career-oriented post-secondary education services to high school graduates and working adults in the United States. The company operates in three segments: Transportation and Skilled Trades; Healthcare and Other Professions; and Transitional. It offers bachelor's degree, associate's degree, and diploma and certificate programs in automotive technology, skilled trades, healthcare services, hospitality services, and business and information technology areas. The company operates 23 schools in 14 states under the Lincoln Technical Institute, Lincoln College of Technology, Lincoln College of New England, Lincoln Culinary Institute, Euphoria Institute of Beauty Arts and Sciences, and associated brand names. Lincoln Educational Services Corporation was founded in 1946 and is based in West Orange, New Jersey.

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