Leju Holdings Limited (NYSE: LEJU) and Jones Lang LaSalle (NYSE:JLL) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, dividends and valuation.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Leju Holdings Limited and Jones Lang LaSalle, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Leju Holdings Limited 1 0 0 0 1.00
Jones Lang LaSalle 0 3 4 0 2.57

Leju Holdings Limited currently has a consensus price target of $2.10, suggesting a potential upside of 44.83%. Jones Lang LaSalle has a consensus price target of $131.80, suggesting a potential upside of 1.78%. Given Leju Holdings Limited’s higher probable upside, equities analysts clearly believe Leju Holdings Limited is more favorable than Jones Lang LaSalle.


This table compares Leju Holdings Limited and Jones Lang LaSalle’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Leju Holdings Limited -27.57% -31.88% -22.18%
Jones Lang LaSalle 4.14% 12.04% 4.67%

Insider and Institutional Ownership

4.4% of Leju Holdings Limited shares are owned by institutional investors. Comparatively, 90.0% of Jones Lang LaSalle shares are owned by institutional investors. 0.7% of Jones Lang LaSalle shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Leju Holdings Limited and Jones Lang LaSalle’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Leju Holdings Limited $449.20 million 0.44 -$91.60 million ($0.91) -1.59
Jones Lang LaSalle $7.31 billion 0.80 $651.60 million $6.62 19.56

Jones Lang LaSalle has higher revenue and earnings than Leju Holdings Limited. Leju Holdings Limited is trading at a lower price-to-earnings ratio than Jones Lang LaSalle, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Leju Holdings Limited has a beta of 2.88, meaning that its share price is 188% more volatile than the S&P 500. Comparatively, Jones Lang LaSalle has a beta of 1.85, meaning that its share price is 85% more volatile than the S&P 500.


Jones Lang LaSalle pays an annual dividend of $0.70 per share and has a dividend yield of 0.5%. Leju Holdings Limited does not pay a dividend. Jones Lang LaSalle pays out 10.6% of its earnings in the form of a dividend. Jones Lang LaSalle has raised its dividend for 6 consecutive years.


Jones Lang LaSalle beats Leju Holdings Limited on 13 of the 16 factors compared between the two stocks.

Leju Holdings Limited Company Profile

Leju Holdings Limited is an online to offline (O2O), real estate services provider in China. The Company offers real estate e-commerce, online advertising and online listing services through its online platform, which consists of local Websites covering over 260 cities and various mobile applications. The Company integrates its online platform with offline services to facilitate residential property transactions. In addition to its own Websites, the Company operates various real estate and home furnishing Websites of SINA Corporation (SINA). Its O2O services for new residential properties include selling discount coupons and facilitating online property viewing, physical property visits, marketing events and pre-sale customer support. It sells advertising primarily on the SINA new residential properties and home furnishing Websites, which are operated by the Company.

Jones Lang LaSalle Company Profile

Jones Lang LaSalle Incorporated (JLL) is a financial and professional services company specializing in real estate. The Company operates through four business segments: Americas; Europe, Middle East and Africa (EMEA); Asia Pacific, and LaSalle. It offers integrated services on a local, regional and global basis to owner, occupier, investor and developer clients. It delivers various real estate services (RES) across three geographic business segments: the Americas, EMEA and Asia Pacific. Its RES is organized into five product categories: leasing; capital markets and hotels; property and facility management; project and development services, and advisory, consulting and other services. LaSalle offers clients with real estate investment products and services, such as private investments in multiple real estate property types, including office, industrial, healthcare and multifamily residential. LaSalle enables clients to invest in separate accounts focused on public real estate equities.

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