Hasbro (NASDAQ:HAS) Stock Price Expected to Rise, Wolfe Research Analyst Says

Hasbro (NASDAQ:HAS) had its target price increased by stock analysts at Wolfe Research from $90.00 to $124.00 in a research note issued to investors on Friday,MarketScreener reports. The firm currently has an “outperform” rating on the stock. Wolfe Research’s target price indicates a potential upside of 21.03% from the stock’s current price.

Several other research firms also recently issued reports on HAS. Citigroup upped their price objective on shares of Hasbro from $97.00 to $118.00 and gave the stock a “buy” rating in a report on Thursday. UBS Group restated a “buy” rating on shares of Hasbro in a report on Wednesday. Seaport Research Partners raised Hasbro to a “strong-buy” rating in a research report on Monday, November 10th. DA Davidson boosted their price objective on Hasbro from $80.00 to $110.00 and gave the stock a “neutral” rating in a research report on Wednesday. Finally, JPMorgan Chase & Co. increased their target price on Hasbro from $94.00 to $115.00 and gave the company an “overweight” rating in a research note on Wednesday. Ten investment analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $113.73.

Hasbro Stock Performance

Shares of NASDAQ HAS opened at $102.45 on Friday. The business’s 50-day simple moving average is $87.51 and its 200-day simple moving average is $81.12. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.42 and a current ratio of 1.38. Hasbro has a 52 week low of $49.00 and a 52 week high of $106.98. The firm has a market cap of $14.38 billion, a price-to-earnings ratio of -43.60, a P/E/G ratio of 1.79 and a beta of 0.56.

Hasbro (NASDAQ:HAS) last posted its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping the consensus estimate of $0.99 by $0.52. The firm had revenue of $1.45 billion during the quarter, compared to analyst estimates of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The company’s revenue for the quarter was up 31.3% on a year-over-year basis. During the same period in the previous year, the company earned $0.46 EPS. As a group, equities research analysts expect that Hasbro will post 4.33 earnings per share for the current fiscal year.

Insider Activity at Hasbro

In other Hasbro news, CFO Gina M. Goetter sold 12,429 shares of the business’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $103.46, for a total value of $1,285,904.34. Following the sale, the chief financial officer owned 68,221 shares of the company’s stock, valued at $7,058,144.66. The trade was a 15.41% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, EVP Tarrant L. Sibley sold 15,148 shares of the firm’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the transaction, the executive vice president directly owned 50,174 shares of the company’s stock, valued at $5,267,266.52. The trade was a 23.19% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 0.85% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Vanguard Group Inc. grew its stake in shares of Hasbro by 2.7% in the 4th quarter. Vanguard Group Inc. now owns 16,976,679 shares of the company’s stock valued at $1,392,088,000 after purchasing an additional 453,038 shares during the period. State Street Corp raised its stake in Hasbro by 2.1% during the second quarter. State Street Corp now owns 6,508,052 shares of the company’s stock worth $480,424,000 after acquiring an additional 131,678 shares in the last quarter. Geode Capital Management LLC lifted its holdings in shares of Hasbro by 3.5% during the fourth quarter. Geode Capital Management LLC now owns 3,661,020 shares of the company’s stock valued at $299,700,000 after acquiring an additional 122,592 shares during the period. Bank of America Corp DE boosted its stake in shares of Hasbro by 21.9% in the 3rd quarter. Bank of America Corp DE now owns 3,633,213 shares of the company’s stock valued at $275,579,000 after purchasing an additional 651,790 shares in the last quarter. Finally, Capital Research Global Investors grew its holdings in shares of Hasbro by 5.3% in the 4th quarter. Capital Research Global Investors now owns 3,225,875 shares of the company’s stock worth $264,522,000 after purchasing an additional 162,354 shares during the last quarter. Institutional investors own 91.83% of the company’s stock.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Analyst upgrade/price-target boost — Monness Crespi & Hardt raised its Hasbro price target to $120 (from $90) and kept a Buy rating, signaling analyst confidence in the company’s rebound and implying meaningful upside. Monness Crespi price-target note
• Positive Sentiment: Earnings and momentum — Hasbro posted a sizeable beat (Q report: $1.51 EPS vs. $0.99 expected; revenue $1.45B vs. $1.26B) and hit a one‑year high after the results, validating stronger-than-expected demand and improving top-line momentum. Earnings beat / 1-year high
• Positive Sentiment: Management highlights growth drivers — CEO Chris Cocks emphasized Wizards of the Coast, hobby gaming, and digital initiatives as accelerating growth levers in recent interviews, supporting investor confidence in sustainable revenue expansion. AOL CEO interview Yahoo Finance video
• Positive Sentiment: New product/licensing catalysts — Hasbro is rolling out collectible/collector-focused releases (Marvel Legends “Secret Wars” figures and new Black Series Mandalorian & Grogu figures), which support short-term revenues and licensing strength. Marvel Legends figures Mandalorian & Grogu figures
• Positive Sentiment: Content monetization push — Hasbro Entertainment and Animaj launched “Lumee” to rethink monetization of kids’ content online, signaling efforts to diversify digital revenue and increase lifetime value from IP. Lumee launch
• Neutral Sentiment: Short-interest data appears unreliable — recent entries show a large increase but report 0 shares/NaN changes and a 0.0 days ratio; this looks like a data glitch and doesn’t provide a meaningful short-sentiment signal today.
• Negative Sentiment: Lawsuit risk — A new suit accuses Hasbro of overprinting Magic: The Gathering cards, which could raise legal costs, regulatory scrutiny, or fan/retailer pushback if it advances; monitor legal developments for potential financial or reputational impact. Lawsuit article

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.