Zacks Investment Research upgraded shares of Harte Hanks (NYSE:HHS) from a hold rating to a buy rating in a research note published on Tuesday morning. Zacks Investment Research currently has $1.00 price objective on the business services provider’s stock.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial reissued a buy rating on shares of Harte Hanks in a research report on Thursday, January 4th.

Shares of Harte Hanks (NYSE HHS) traded down $0.01 during trading on Tuesday, reaching $1.02. The company’s stock had a trading volume of 256,556 shares, compared to its average volume of 148,043. The company has a debt-to-equity ratio of -1.88, a current ratio of 1.70 and a quick ratio of 1.69. The stock has a market capitalization of $63.79, a price-to-earnings ratio of -0.73 and a beta of 1.62. Harte Hanks has a fifty-two week low of $0.73 and a fifty-two week high of $1.65.

Harte Hanks (NYSE:HHS) last announced its quarterly earnings data on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the consensus estimate of ($0.01) by ($0.03). The business had revenue of $94.42 million during the quarter, compared to analyst estimates of $95.20 million. equities analysts expect that Harte Hanks will post -0.19 EPS for the current year.

Several large investors have recently modified their holdings of the company. Northern Trust Corp increased its holdings in shares of Harte Hanks by 1.7% during the second quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after acquiring an additional 2,278 shares in the last quarter. Smith Moore & CO. bought a new position in shares of Harte Hanks during the third quarter valued at $107,000. Finally, Fondren Management LP increased its holdings in shares of Harte Hanks by 11.5% during the second quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock valued at $1,430,000 after acquiring an additional 143,000 shares in the last quarter. Hedge funds and other institutional investors own 33.42% of the company’s stock.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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