Harley-Davidson, Inc. (NYSE:HOG) had its price objective cut by equities researchers at Stifel Nicolaus from $61.00 to $55.00 in a research note issued on Friday, MarketBeat Ratings reports. The firm presently has a “hold” rating on the stock. Stifel Nicolaus’ target price indicates a potential upside of 12.36% from the stock’s previous close.

A number of other research firms also recently weighed in on HOG. Royal Bank Of Canada raised their target price on shares of Harley-Davidson from $58.00 to $60.00 and gave the company a “sector perform” rating in a research report on Wednesday, April 5th. Deutsche Bank AG reissued a “hold” rating and issued a $50.00 price objective (down previously from $52.00) on shares of Harley-Davidson in a research report on Thursday, April 20th. Robert W. Baird reissued a “neutral” rating and issued a $62.00 price objective on shares of Harley-Davidson in a research report on Wednesday, June 7th. BidaskClub raised shares of Harley-Davidson from a “strong sell” rating to a “sell” rating in a research report on Tuesday, June 13th. Finally, DA Davidson raised shares of Harley-Davidson from an “underperform” rating to a “market perform” rating in a research report on Wednesday, April 12th. One analyst has rated the stock with a sell rating, twenty have assigned a hold rating and six have given a buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and a consensus target price of $55.50.

Shares of Harley-Davidson (HOG) traded down 5.87% during midday trading on Friday, reaching $48.95. 21,066,273 shares of the company were exchanged. Harley-Davidson has a 52-week low of $46.00 and a 52-week high of $63.40. The stock has a 50-day moving average price of $53.81 and a 200 day moving average price of $57.40. The company has a market capitalization of $8.62 billion, a P/E ratio of 13.96 and a beta of 0.86. Harley-Davidson also was the target of some unusual options trading activity on Monday. Stock traders acquired 26,268 put options on the company. This is an increase of approximately 573% compared to the average daily volume of 3,906 put options.

Harley-Davidson (NYSE:HOG) last released its earnings results on Tuesday, July 18th. The company reported $1.48 earnings per share for the quarter, beating analysts’ consensus estimates of $1.38 by $0.10. The business had revenue of $1.58 billion during the quarter, compared to the consensus estimate of $1.60 billion. Harley-Davidson had a net margin of 12.50% and a return on equity of 31.69%. The firm’s revenue for the quarter was down 5.6% compared to the same quarter last year. During the same quarter last year, the firm earned $1.55 earnings per share. Equities research analysts expect that Harley-Davidson will post $3.74 EPS for the current fiscal year.

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Hedge funds have recently modified their holdings of the company. Wayne Hummer Investments L.L.C. acquired a new stake in shares of Harley-Davidson during the first quarter valued at $200,000. Stokes & Hubbell Capital Management LLC acquired a new stake in shares of Harley-Davidson during the first quarter valued at $201,000. Independent Advisor Alliance boosted its stake in shares of Harley-Davidson by 491.5% in the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock valued at $200,000 after buying an additional 2,772 shares during the period. Appleton Group LLC acquired a new stake in shares of Harley-Davidson during the first quarter valued at $210,000. Finally, Putnam Investments LLC acquired a new stake in shares of Harley-Davidson during the fourth quarter valued at $204,000. Institutional investors and hedge funds own 84.94% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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