FOX (NASDAQ:FOX) and Gray Television (NYSE:GTN.A) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, earnings, institutional ownership, risk, analyst recommendations and valuation.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for FOX and Gray Television, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FOX 1 0 0 0 1.00
Gray Television 0 0 0 0 N/A

FOX presently has a consensus price target of $41.00, suggesting a potential upside of 17.34%. Given FOX’s higher probable upside, research analysts clearly believe FOX is more favorable than Gray Television.

Dividends

FOX pays an annual dividend of $0.46 per share and has a dividend yield of 1.3%. Gray Television does not pay a dividend.

Institutional & Insider Ownership

22.1% of FOX shares are held by institutional investors. Comparatively, 0.4% of Gray Television shares are held by institutional investors. 39.4% of FOX shares are held by company insiders. Comparatively, 13.3% of Gray Television shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Profitability

This table compares FOX and Gray Television’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
FOX N/A N/A N/A
Gray Television 12.56% 20.34% 5.29%

Valuation & Earnings

This table compares FOX and Gray Television’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
FOX N/A N/A N/A N/A N/A
Gray Television $1.08 billion 1.56 $210.80 million N/A N/A

Gray Television has higher revenue and earnings than FOX.

FOX Company Profile

Fox Corporation operates as a news, sports, and entertainment company in the United States. The company operates through Cable Network Programming; Television; and Other, Corporate and Eliminations segments. The Cable Network Programming segment produces and licenses news, business news, and sports content for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunications companies, and online video distributors. It operates FOX News, a national cable news channel; FOX Business, a business news national cable channel; FS1 and FS2 multi-sport national networks; and Big Ten Network. The Television segment acquires, produces, markets, and distributes broadcast network programming. It operates The FOX Network, a national television broadcast network that broadcasts sports programming and entertainment. This segment owns and operates 28 broadcast television stations. The Other, Corporate and Eliminations segment owns the FOX Studios lot that provides production services, including 15 sound stages, 4 scoring and mixing stages, 2 broadcast studios, theaters, editing bays, and other production facilities in Los Angeles, California. The company was founded in 2018 and is based in New York, New York. Fox Corporation operates independently of Twenty-First Century Fox, Inc. as of March 19, 2019.

Gray Television Company Profile

Gray Television, Inc., a television broadcast company, owns and operates television stations and digital assets in the United States. As of February 28, 2019, it owned and operated television stations in 91 television markets broadcasting approximately 400 program streams, including approximately 150 channels affiliated with the CBS Network, the NBC Network, the ABC Network, and the FOX Network. The company also broadcasts secondary digital channels affiliated to ABC, CBS, and FOX, as well as channels affiliated with various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, This TV Network, Antenna TV, Telemundo, Cozi, Heroes and Icons, and MOVIES! Network; and local news/weather channels in various markets. In addition, it is also involved in the video program production, marketing, and digital businesses including Raycom Sports, Tupelo-Raycom, and RTM Studios; and production of PowerNation programs and content. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1897 and is headquartered in Atlanta, Georgia.

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