Fluent (NASDAQ:FLNT) versus VaporBrands International (OTCMKTS:VAPR) Head to Head Contrast

Fluent (NASDAQ:FLNT) and VaporBrands International (OTCMKTS:VAPR) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations and institutional ownership.

Earnings & Valuation

This table compares Fluent and VaporBrands International”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fluent	$254.62 million	0.35	-$29.28 million	($1.15)	-2.62
VaporBrands International	$90,000.00	57.87	-$1.02 million	N/A	N/A

VaporBrands International has lower revenue, but higher earnings than Fluent.

Volatility & Risk

Fluent has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. Comparatively, VaporBrands International has a beta of 4.68, indicating that its stock price is 368% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations and price targets for Fluent and VaporBrands International, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fluent	0	1	0	0	2.00
VaporBrands International	0	0	0	0	0.00

Fluent currently has a consensus price target of $2.50, indicating a potential downside of 16.94%. Given Fluent’s stronger consensus rating and higher possible upside, research analysts plainly believe Fluent is more favorable than VaporBrands International.

Insider & Institutional Ownership

23.3% of Fluent shares are held by institutional investors. 43.5% of Fluent shares are held by company insiders. Comparatively, 49.1% of VaporBrands International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Fluent and VaporBrands International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fluent	-12.47%	-109.15%	-29.76%
VaporBrands International	N/A	N/A	N/A

Summary

VaporBrands International beats Fluent on 7 of the 11 factors compared between the two stocks.

About Fluent

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

About VaporBrands International

VaporBrands International Inc. operates as a distributor of specialty CBD oil products. The company is based in Spring Hill, Florida.