Fluent (NASDAQ:FLNT) Director James Geygan Buys 17,207 Shares

Fluent, Inc. (NASDAQ:FLNT) Director James Geygan purchased 17,207 shares of Fluent stock in a transaction dated Thursday, March 12th. The stock was bought at an average price of $3.49 per share, with a total value of $60,052.43. Following the completion of the transaction, the director owned 2,975,632 shares of the company’s stock, valued at $10,384,955.68. This represents a 0.58% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.

James Geygan also recently made the following trade(s):

• On Friday, March 13th, James Geygan acquired 65,148 shares of Fluent stock. The shares were bought at an average price of $3.47 per share, for a total transaction of $226,063.56.
• On Friday, March 13th, James Geygan acquired 125 shares of Fluent stock. The shares were bought at an average cost of $3.47 per share, for a total transaction of $433.75.

Fluent Stock Up 8.0%

Shares of NASDAQ FLNT opened at $3.36 on Tuesday. The company has a quick ratio of 1.02, a current ratio of 1.02 and a debt-to-equity ratio of 0.18. The company has a market cap of $99.59 million, a P/E ratio of -3.08 and a beta of 0.94. Fluent, Inc. has a 52 week low of $1.50 and a 52 week high of $4.00. The business has a 50-day simple moving average of $3.34 and a two-hundred day simple moving average of $2.55.

Fluent (NASDAQ:FLNT) last announced its quarterly earnings results on Monday, March 9th. The company reported ($0.09) earnings per share for the quarter, missing the consensus estimate of ($0.04) by ($0.05). Fluent had a negative net margin of 13.01% and a negative return on equity of 115.19%. The company had revenue of $61.82 million for the quarter, compared to the consensus estimate of $62.85 million. Research analysts anticipate that Fluent, Inc. will post -1.82 earnings per share for the current fiscal year.

Analyst Ratings Changes

Separately, Canaccord Genuity Group increased their target price on shares of Fluent from $2.50 to $3.50 and gave the stock a “hold” rating in a research note on Tuesday, March 10th. One analyst has rated the stock with a Hold rating, Based on data from MarketBeat, Fluent currently has a consensus rating of “Hold” and a consensus target price of $3.50.

Trending Headlines about Fluent

Here are the key news stories impacting Fluent this week:

• Positive Sentiment: Major shareholder Global Value Investment Corp. bought 65,148 shares at an average price of $3.47 on March 13, raising its stake to 3,089,676 shares (a ~2.15% increase). Insider accumulation from a >10% holder is typically viewed as a vote of confidence. Article Title
• Positive Sentiment: Director James Geygan made multiple purchases (including 17,207 on March 12 and a 65,148 block on March 13) boosting his direct holdings to roughly 3.04M shares; these buys at ~$3.47–$3.49 suggest management-level confidence near current levels. SEC Filing
• Positive Sentiment: Canaccord Genuity raised its price target from $2.50 to $3.50 and maintained a Hold on FLNT on March 10 — a modest positive catalyst that narrows downside vs. prior guidance. MarketBeat: FLNT
• Neutral Sentiment: Technical and capital-structure context: 50‑day SMA ~$3.34, 200‑day SMA ~$2.55, market cap ≈ $100M, debt/equity ~0.18, quick ratio ~1.02 — indicators that may limit volatility but reflect a small-cap, levered recovery profile. MarketBeat: FLNT
• Neutral Sentiment: Institutional ownership is meaningful (~23%); several funds have recently adjusted positions, which can moderate trading moves as institutions rebalance. MarketBeat: FLNT
• Negative Sentiment: Recent fundamentals remain weak: 3/9 quarter missed EPS (-$0.09 vs. -$0.04 est.) and revenue came in slightly below consensus ($61.8M vs. $62.85M). The company shows negative net margin and negative ROE, and analysts expect FY EPS around -1.82 — factors that can cap valuation until profitability improves. MarketBeat: FLNT

Hedge Funds Weigh In On Fluent

A number of institutional investors have recently added to or reduced their stakes in the business. Mink Brook Asset Management LLC purchased a new stake in shares of Fluent in the 3rd quarter valued at about $634,000. Geode Capital Management LLC increased its position in shares of Fluent by 44.7% in the fourth quarter. Geode Capital Management LLC now owns 144,713 shares of the company’s stock worth $347,000 after purchasing an additional 44,684 shares during the last quarter. Millennium Management LLC bought a new position in shares of Fluent in the fourth quarter worth approximately $84,000. Finally, Susquehanna International Group LLP raised its stake in Fluent by 65.3% in the third quarter. Susquehanna International Group LLP now owns 39,947 shares of the company’s stock valued at $89,000 after purchasing an additional 15,777 shares in the last quarter. 23.33% of the stock is currently owned by institutional investors.

About Fluent

Fluent, Inc is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.

The company’s proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships.