Fluent (NASDAQ:FLNT) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a report released on Tuesday, Zacks.com reports.

According to Zacks, “Fluent Inc. provides data-driven performance marketing services. The company is the trusted acquisition partner for both established and growing brands. It creates marketing programs which deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent Inc., formerly known as COGINT INC, is headquartered in New York City. “

FLNT has been the subject of several other reports. Barrington Research boosted their price objective on shares of Fluent from $6.00 to $8.00 and gave the stock an “outperform” rating in a research note on Thursday, March 14th. ValuEngine upgraded shares of Fluent from a “buy” rating to a “strong-buy” rating in a research note on Friday, February 22nd. Finally, Roth Capital upgraded shares of Fluent from a “neutral” rating to a “buy” rating and boosted their price objective for the stock from $5.50 to $8.50 in a research note on Thursday, May 9th. One analyst has rated the stock with a sell rating, two have given a buy rating and one has given a strong buy rating to the company’s stock. Fluent presently has an average rating of “Buy” and a consensus target price of $6.75.

FLNT opened at $5.85 on Tuesday. The company has a quick ratio of 2.05, a current ratio of 2.29 and a debt-to-equity ratio of 0.29. Fluent has a 52-week low of $1.95 and a 52-week high of $7.47. The company has a market cap of $447.72 million, a price-to-earnings ratio of 58.50, a price-to-earnings-growth ratio of 0.90 and a beta of 0.66.

Fluent (NASDAQ:FLNT) last released its quarterly earnings data on Wednesday, March 13th. The company reported $0.04 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.06 by ($0.02). Fluent had a return on equity of 5.55% and a net margin of 3.76%. The business had revenue of $70.80 million for the quarter, compared to analysts’ expectations of $65.93 million. The company’s quarterly revenue was up 25.3% compared to the same quarter last year. On average, research analysts predict that Fluent will post 0.18 earnings per share for the current fiscal year.

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. Acadian Asset Management LLC purchased a new stake in Fluent during the fourth quarter worth approximately $82,000. BlackRock Inc. boosted its stake in shares of Fluent by 7.2% in the fourth quarter. BlackRock Inc. now owns 1,797,693 shares of the company’s stock valued at $6,472,000 after purchasing an additional 121,479 shares during the period. Vanguard Group Inc. boosted its stake in shares of Fluent by 1.7% in the third quarter. Vanguard Group Inc. now owns 1,384,474 shares of the company’s stock valued at $2,976,000 after purchasing an additional 22,553 shares during the period. Millennium Management LLC purchased a new position in shares of Fluent in the fourth quarter valued at $1,878,000. Finally, Bank of Montreal Can boosted its stake in shares of Fluent by 14,248.9% in the fourth quarter. Bank of Montreal Can now owns 32,285 shares of the company’s stock valued at $116,000 after purchasing an additional 32,060 shares during the period. Institutional investors own 26.24% of the company’s stock.

About Fluent

Fluent, Inc provides data-driven digital marketing services primarily in the United States. The company also offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial services, retail and consumer, media and entertainment, staffing and recruitment, and marketing services.

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