Five9 (NASDAQ: FIVN) and Marketo (NASDAQ:MKTO) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, profitability, valuation, analyst recommendations, dividends and institutional ownership.

Profitability

This table compares Five9 and Marketo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Five9 -4.19% -34.14% -9.94%
Marketo -23.20% -98.33% -27.18%

Analyst Ratings

This is a summary of current recommendations for Five9 and Marketo, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Five9 0 2 5 0 2.71
Marketo 0 0 0 0 N/A

Five9 presently has a consensus target price of $26.29, suggesting a potential upside of 7.91%. Given Five9’s higher possible upside, analysts plainly believe Five9 is more favorable than Marketo.

Valuation & Earnings

This table compares Five9 and Marketo’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Five9 $162.09 million 8.36 -$11.86 million ($0.14) -173.99
Marketo N/A N/A N/A ($1.70) -20.74

Marketo has lower revenue, but higher earnings than Five9. Five9 is trading at a lower price-to-earnings ratio than Marketo, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

93.5% of Five9 shares are held by institutional investors. 9.1% of Five9 shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Five9 beats Marketo on 9 of the 10 factors compared between the two stocks.

Five9 Company Profile

Five9 Inc. (Five9) is a provider of cloud software for contact centers. The Company’s purpose-built Virtual Contact Center (VCC) cloud platform delivers a suite of applications that enable the breadth of contact center-related customer service, sales and marketing functions. The Company’s solution, which consists of its VCC cloud platform and applications, allows simultaneous management and optimization of customer interactions across voice, chat, e-mail, Web, social media and mobile channels, either directly or through its application programming interfaces (APIs). The Company’s VCC cloud platform matches each customer interaction with an appropriate agent resource and delivers relevant customer data to the agent in real-time through integrations with adjacent enterprise applications, such as customer relationship management (CRM) software, to optimize the customer experience and agent productivity.

Marketo Company Profile

Marketo, Inc. is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight. It offers solutions, such as Lead Management solution and Consumer Marketing solution.

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