Social Reality (OTCMKTS: SCRI) is one of 38 public companies in the “Advertising & Marketing” industry, but how does it contrast to its rivals? We will compare Social Reality to similar businesses based on the strength of its earnings, analyst recommendations, valuation, risk, dividends, profitability and institutional ownership.

Earnings & Valuation

This table compares Social Reality and its rivals revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Social Reality N/A N/A -3.79
Social Reality Competitors $2.71 billion $171.61 million -404.05

Social Reality’s rivals have higher revenue and earnings than Social Reality. Social Reality is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Profitability

This table compares Social Reality and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -12.34% -37.44% -12.15%
Social Reality Competitors -11.18% -10.22% -3.95%

Risk & Volatility

Social Reality has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500. Comparatively, Social Reality’s rivals have a beta of 1.19, suggesting that their average stock price is 19% more volatile than the S&P 500.

Institutional & Insider Ownership

58.6% of shares of all “Advertising & Marketing” companies are held by institutional investors. 22.1% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Social Reality and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 1 0 3.00
Social Reality Competitors 50 440 900 16 2.63

Social Reality presently has a consensus target price of $5.00, suggesting a potential upside of 40.45%. As a group, “Advertising & Marketing” companies have a potential upside of 18.86%. Given Social Reality’s stronger consensus rating and higher probable upside, analysts plainly believe Social Reality is more favorable than its rivals.

Summary

Social Reality rivals beat Social Reality on 7 of the 11 factors compared.

Social Reality Company Profile

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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