Pluralsight (NASDAQ:PS) and Baidu (NASDAQ:BIDU) are both business services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, valuation, dividends, profitability, risk and analyst recommendations.

Analyst Recommendations

This is a summary of current recommendations for Pluralsight and Baidu, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pluralsight 0 1 6 0 2.86
Baidu 0 5 15 0 2.75

Pluralsight currently has a consensus price target of $38.00, suggesting a potential upside of 62.32%. Baidu has a consensus price target of $292.53, suggesting a potential upside of 52.42%. Given Pluralsight’s stronger consensus rating and higher probable upside, analysts plainly believe Pluralsight is more favorable than Baidu.

Profitability

This table compares Pluralsight and Baidu’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Pluralsight N/A N/A N/A
Baidu 27.11% 18.37% 9.04%

Valuation and Earnings

This table compares Pluralsight and Baidu’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Pluralsight $166.82 million 18.95 -$96.53 million N/A N/A
Baidu $13.03 billion 5.11 $2.81 billion $8.06 23.81

Baidu has higher revenue and earnings than Pluralsight.

Institutional and Insider Ownership

50.5% of Pluralsight shares are owned by institutional investors. Comparatively, 60.9% of Baidu shares are owned by institutional investors. 16.7% of Baidu shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Baidu beats Pluralsight on 8 of the 11 factors compared between the two stocks.

Pluralsight Company Profile

Pluralsight, Inc. operates a cloud-based technology learning platform worldwide. Its learning platform offers a range of tools, including skill assessment tool, which uses machine learning and advanced algorithms to measure a user's skills, benchmark that user against others in the industry, and recommend opportunities for growth; and Course Library that include 6,700 on-demand and online courses across a range of technology subject areas, such as cloud, mobile, security, IT, and data. The company's learning platform also provides Learning Paths that are curated to take users through a set of courses designed to help them master a particular subject area based on either an assessment or a user's goals; and business analytics tools, which enable business customers to evaluate the technology skills of their teams, align learning to key business objectives, determine the usage of platform, examine trends in skill development, and quantify the impact of platform on their business. It serves individuals and business customers. Pluralsight, Inc. was founded in 2004 and is headquartered in Farmington, Utah.

Baidu Company Profile

Baidu, Inc. provides Internet search services in China and internationally. It operates through two segments, Baidu Core and iQIYI. The Baidu Core segment offers products for uses, including Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services through mobile browsers; Baidu Feed that provides users with personalized timeline to meet their personal interests reflected in their past online behaviors, such as search and browsing, and their demographics; and Bear Paw Account that enables verified brands and businesses to aggregate their content from Websites, wapsites, and open-platform apps. It also provides Baijiahao, a publisher platform for content providers; Baidu Post Bar, a social media platform; Haokan Videos, an online short-form video aggregation platform; Baidu Knows, a knowledge sharing platform; Baidu Encyclopedia; Baidu Education, an online educational resources platform; Baidu Mobile Assistant, a mobile app marketplace; Baidu Mobile Guardian, a phone security software; DuerOS, a conversational artificial intelligence platform; Baidu Wallet, an online and mobile payment service; Baidu Consumer Credit, an installment payment service; Baidu Wealth Management, a wealth management service; Baidu Maps that offers services relating to locations and intelligent routing and navigation; Baidu Cloud Drive, a personal cloud service platform; and various mobile products and services. In addition, this segment offers online marketing services based on search queries, contextuals, audience attributes, media and placement attributes, as well as Baidu Feed; Baidu Cloud, a public cloud computing platform; and Apollo, an open source autonomous driving platform. The iQIYI segment provides Internet video streaming services. The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in December 2008. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, China.

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