Financial Review: Vistas Media Acquisition (NASDAQ:VMAC) and Saga Communications (NASDAQ:SGA)

Saga Communications (NASDAQ:SGA) and Vistas Media Acquisition (NASDAQ:VMAC) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

Profitability

This table compares Saga Communications and Vistas Media Acquisition’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Saga Communications 9.02% 5.03% 3.89%
Vistas Media Acquisition N/A N/A N/A

Institutional & Insider Ownership

66.8% of Saga Communications shares are held by institutional investors. Comparatively, 65.3% of Vistas Media Acquisition shares are held by institutional investors. 17.6% of Saga Communications shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk & Volatility

Saga Communications has a beta of 0.72, indicating that its stock price is 28% less volatile than the S&P 500. Comparatively, Vistas Media Acquisition has a beta of 0.03, indicating that its stock price is 97% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and target prices for Saga Communications and Vistas Media Acquisition, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Saga Communications 0 0 0 0 N/A
Vistas Media Acquisition 0 0 1 0 3.00

Vistas Media Acquisition has a consensus target price of $17.00, suggesting a potential upside of 96.99%. Given Vistas Media Acquisition’s higher possible upside, analysts clearly believe Vistas Media Acquisition is more favorable than Saga Communications.

Earnings and Valuation

This table compares Saga Communications and Vistas Media Acquisition’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Saga Communications $95.81 million 1.48 -$1.91 million $1.63 14.51
Vistas Media Acquisition N/A N/A $940,000.00 N/A N/A

Vistas Media Acquisition has lower revenue, but higher earnings than Saga Communications.

Summary

Saga Communications beats Vistas Media Acquisition on 7 of the 10 factors compared between the two stocks.

About Saga Communications

Saga Communications, Inc. operates as a broadcasting company, which engages in the acquisition, development, and operation of broadcast properties. The company was founded by Edward K. Christian in 1986 and is headquartered in Grosse Pointe Farms, MI.

About Vistas Media Acquisition

Vistas Media Acquisition Company Inc. does not have significant operations. It focuses on effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, or similar business combination with one or more businesses. The company was incorporated in 2020 and is based in New York, New York.

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