Strive (NASDAQ:ASST – Get Free Report) and Bakkt (NYSE:BKKT – Get Free Report) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, valuation, risk, profitability and institutional ownership.
Profitability
This table compares Strive and Bakkt’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Strive | N/A | -105.10% | -103.19% |
| Bakkt | -1.07% | -45.27% | -16.75% |
Valuation and Earnings
This table compares Strive and Bakkt”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Strive | $630,000.00 | 1,235.65 | -$6.39 million | ($0.30) | -2.90 |
| Bakkt | $3.49 billion | 0.14 | -$46.66 million | ($5.13) | -2.96 |
Strive has higher earnings, but lower revenue than Bakkt. Bakkt is trading at a lower price-to-earnings ratio than Strive, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Strive has a beta of 16.86, meaning that its stock price is 1,586% more volatile than the S&P 500. Comparatively, Bakkt has a beta of 5.92, meaning that its stock price is 492% more volatile than the S&P 500.
Institutional and Insider Ownership
5.5% of Strive shares are held by institutional investors. Comparatively, 11.1% of Bakkt shares are held by institutional investors. 2.8% of Strive shares are held by company insiders. Comparatively, 2.5% of Bakkt shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of recent ratings and target prices for Strive and Bakkt, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Strive | 1 | 0 | 1 | 0 | 2.00 |
| Bakkt | 1 | 0 | 1 | 0 | 2.00 |
Strive currently has a consensus target price of $1.50, suggesting a potential upside of 72.31%. Bakkt has a consensus target price of $13.00, suggesting a potential downside of 14.51%. Given Strive’s higher possible upside, equities research analysts plainly believe Strive is more favorable than Bakkt.
Summary
Strive beats Bakkt on 8 of the 12 factors compared between the two stocks.
About Strive
Asset Entities Inc., a technology company, provides social media marketing and content delivery services across Discord, TikTok, and other social media platforms. It designs, develops, and manages servers for communities on Discord. The company offers discord investment education, entertainment, and marketing services. It serves retail investors, creators, and influencers. Asset Entities Inc. was founded in 2020 and is based in Dallas, Texas. The company is a subsidiary of Asset Entities Holdings, Llc.
About Bakkt
Bakkt Holdings, Inc. offers software as a service and application programming interface solutions for crypto and loyalty, powering engagement, and performance. The company operates Bakkt Marketplace, a platform that enables consumers to buy, sell, and store crypto in an embedded web experience; Bakkt Crypto, a platform that supports clients with a range of crypto solutions; and Bakkt Trust, institutional-grade qualified custody solution for market participants. Its platform also offers a range of loyalty solutions, including redemption solutions for various rewards categories comprising travel, gift cards, and merchandise; travel solutions that offer a retail e-commerce booking platform, as well as live-agent booking and servicing; and unified shopping experience. The company was founded in 2018 and is headquartered in Alpharetta, Georgia.
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